Posts Tagged ‘value proposition’
The easiest way to be better than the competition is to be different🦾 (1/4)
You will never be the only business offering what you offer. You will always have competition. Some of your competition will look and sound a lot like you. Some won’t. But they will exist and they will try to attract your clients. What should you do? Be better? But better than what? And according to…
Read MoreEmpathy: how to use it when talking to clients 🤝 (4/6)
Understanding your clients is the first part. Having a consistent process for serving your clients is essential. Now you have to tell your clients about it. Client communication is more than product messages and website text. It happens every time you speak to, email, or text them. It is in every sentence you share. Here…
Read More3 key business skills, part 2: Marketing
It is also essential to let the world know about your business. Your marketing should do more than just announce your presence. It should “attract” customers. It’s about finding your market and being there, building strong and long-lasting relationships. Take your marketing in 3 stages. They need to know they need you Start by making…
Read MoreA business plan starts with questions
We have talked about why a business plan is important, and even how to write one in ten minutes. Two ways Tuesday On Your Business is trying to make business planning effective and simple at the same time. In response to this, many of you have correctly asked: what about the content that goes into…
Read MoreThe 5 best ways to alienate your clients
Learn from your mistakes, examine your failures, and begin with your blunders. We all know the importance of doing things incorrectly, as a way to learn to do them correctly. Thomas Edison is credited with saying: “I didn’t fail. I just found 2,000 ways not to make a lightbulb”. Let’s embrace the value of finding…
Read MoreWhy your clients will choose you again next time
Your clients have options. They don’t have to buy from you. They don’t have to choose you. They don’t have to call you. There are plenty of other people and businesses that will gladly take their calls. What can you do to make sure you are their first phone call time after time after time…
Read MoreDon’t tell me: show me
Raise your hand if you do not sell a quality service. Hmm, it doesn’t look like anybody is participating. I suppose everybody here does offer a high-quality service. And that’s exactly the problem. If it is true for everybody, then it means nothing to anybody. There is no such thing as quality Because if it…
Read MoreIt’s easy to find out what your clients value
Value is a highly subjective attribute. It is about significance, worth, and usefulness. And each person makes these determinations in their way. When you are writing your value proposition, and are deciding what your clients want to accomplish, don’t forget to consider their personal needs. Personal Value When I train clients on writing their value…
Read MoreHello client, I’d like you to meet my value proposition.
You have your secret ingredient now, and you know why the scrambled eggs you offer your clients are worth going out for. That is half of your work complete. Because your restaurant (or whatever service you offer) is only as good as your clients decide it is. Now, to attract those clients whose favorite flavor…
Read MoreDo you know what you are selling?
Nobody goes to a restaurant for scrambled eggs. It is both easier and faster to make scrambled eggs at home. People go to a restaurant for everything else: the atmosphere, the service, not having to do the dishes. Chances are: your profession has a DIY option too. What makes the difference to buyers between DIY…
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