What you do is all about customer context, how you sell is all about customer buying habits.  But at some point: you do have to talk about yourself.  Once your prospects are moving through that buyer’s journey, they will want to know what to expect when working with you.  They already know – at least…

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There is no money in sales.  No, really.  Think about it: you can sell, and sell, and sell. But at what point do you actually make money? When somebody else buys.  The money is in the action of buying, not the action of selling.  Before you build a sales plan, understand how your clients buy. …

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All of your clients want something.  All of your clients need something too.  And all of your clients also fear something.  They may talk about it, ignore it, or not even have thought about it yet. Still, they know that every decision they make involves some risk.  What are the risks Every decision carries risk. …

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What’s in a brand?  More specifically: what is a brand?  The varied definitions you will find always describe how people know and recognize a company. Whether it is a logo, a slogan, or a design, the visual brand is a symbolic representation of your company.  But humans are complex beings, and to every symbol, we…

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The way other companies compete with you isn’t always about you.  We have already considered replacement competitors, generic competitors, and budget competitors.  What about your direct competitors? And in particular: the new ones that will show up just around the corner? How difficult is it to start your company? Barriers to entry What does the…

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Have you noticed the new pages on this website? Time for a new journey through RGBrizi.com Solutions What is the solution you are after right now? Happy employees, loyal customers, or achieving business goals? For each page see the service options: Consulting Training Online Courses Services Want to find out more about my service offerings?…

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Your client’s desire to buy from you hopefully knows no bounds.  But the thing that does have limits is budget.  Your clients can make more money, or move money around, but there is only a finite and specific amount of it available at any one time.  It is a set pie.  Which piece of that…

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Let’s be honest with one another: we all want to be the “premium” offer.  When we think of why people buy from us, we are hoping they won’t say “this is the cheap, generic option”.  But then, some buyers do want to buy the generic offer.  What is the difference between our offer and the…

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Not all competitors are direct competitors. You are not only competing against people whose business cards have the same words as yours does. Your clients could also find a whole new option or direction that eliminates their need to hire you at all.  Understand how you can be replaced.  Replacement competition There are various ways…

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Two sentences that will grind your business to a halt: “Anyone is a good client” And “I have no competitors” Let me assure you that taking this approach will slow down your business growth rather than drive it. You should consider it good news to hear that neither statement is true.  Welcome competition In my…

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