Audience: part 2 of the 2 sides of business

People purchase your service or product with their money, time, habits, and more. They are your audience.  And the second side of your business.  As mentioned last week, everything you do internally will allow you to delight your audience. This side of your business is not about you anymore. It is all about them.  What…

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3 key business skills, part 2: Marketing

It is also essential to let the world know about your business. Your marketing should do more than just announce your presence. It should “attract” customers.  It’s about finding your market and being there, building strong and long-lasting relationships.  Take your marketing in 3 stages.  They need to know they need you Start by making…

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The 5 best ways to alienate your clients

Learn from your mistakes, examine your failures, and begin with your blunders.  We all know the importance of doing things incorrectly, as a way to learn to do them correctly. Thomas Edison is credited with saying: “I didn’t fail. I just found 2,000 ways not to make a lightbulb”.  Let’s embrace the value of finding…

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Three things you don’t do, but keep talking about

There are good ways to talk about your business, and there are bad ways to talk about your business.  The good ways make people understand what you do and want to work with you.  The bad ways leave people confused, uninformed, or bored.  The following are three bad ways to talk about your business: while…

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Why your clients will choose you again next time

Your clients have options.  They don’t have to buy from you. They don’t have to choose you. They don’t have to call you.  There are plenty of other people and businesses that will gladly take their calls.  What can you do to make sure you are their first phone call time after time after time…

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The best way to build your client description

What do you want to know about your best customers?  When you are looking for your ideal customers, how do you know who to look for? Demographics are only relevant if they are relevant. And in so many cases, they are not.  What you most want to know about your best customers is not their…

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Don’t tell me: show me

Raise your hand if you do not sell a quality service.  Hmm, it doesn’t look like anybody is participating. I suppose everybody here does offer a high-quality service.  And that’s exactly the problem.  If it is true for everybody, then it means nothing to anybody.  There is no such thing as quality Because if it…

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Contact forms: a story in three parts

“Contact us” “Click here to connect with us” “Request a demo” “Schedule a call” And all the other calls to action that we put on our websites.  That might be where the website journey ends for our visitors.  But it is only the beginning of our story together.  Lead generation is more than a click…

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It’s easy to find out what your clients value

Value is a highly subjective attribute.  It is about significance, worth, and usefulness. And each person makes these determinations in their way.  When you are writing your value proposition, and are deciding what your clients want to accomplish, don’t forget to consider their personal needs.  Personal Value When I train clients on writing their value…

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Hello client, I’d like you to meet my value proposition.

You have your secret ingredient now, and you know why the scrambled eggs you offer your clients are worth going out for.   That is half of your work complete.  Because your restaurant (or whatever service you offer) is only as good as your clients decide it is.  Now, to attract those clients whose favorite flavor…

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