Loyal Customers
Don’t Be Perfect: Be Valuable. (The Exercise)
Every Tuesday, Tuesday On Your Business gives you ways to spend thirty minutes working on your business instead of in it. Step away from the day-to-day tasks of your work and spend time planning for the future, solving problems, and innovating. Starting today, I’m adding a weekly exercise to these posts and emails. For those…
Read MoreWhat you don’t know about… Websites 👨🏻💻
“Everybody who comes to a website has a task.” Wise words from Jason Wade, founder of Sitetrustee, offering website management. A business website isn’t for leisurely browsing. Business websites are designed to help people accomplish something. It is your job to make that accomplishment easy. What is a website about Every website is about that…
Read MoreWhat you don’t know about… Marketing 🧮
Marketing can feel like a guessing game, a mixture of magic and luck. But that feeling is wrong. When done right, marketing is highly planned and equally measurable. Marketing is data To learn more I spoke to Marc Apple, founder of the digital marketing agency Forward Push. Marketing is all about tracking data. But which…
Read MoreWhat you still don’t know about… Contracts 🗂️
A few weeks ago we found that the scope of your work is the most important thing in your contracts. In a conversation following that post, a new question arose: once I’ve written one contract, I can copy and paste my scope into all the standard templates, right? Wrong. “Contracts are not all the same,…
Read MoreWhat you don’t know about… Advertising 📺
Advertising… that sounds big, right? Superbowl ads, Billboards, Times Square… In other words: big budgets and big business. Not really: advertising is for every business, big and small. To understand more about this often-elusive topic, I spoke with Matt Spett of Rebel Fox, an advertising agency present in Atlanta and Pittsburgh. Communication Matt explains that…
Read MoreWhat you don’t know about… Storytelling 📖
Over the last couple of weeks, we learned about how powerful visuals are in conveying information. On the other hand: what information are we conveying? Small businesses want to talk about what they do and how they do it, but is that what people want to hear? Let’s find out from the expert: Anita Henderson,…
Read MoreWhat you don’t know about… Graphic Design 🎨
Visual communication is effective, fast, and valuable. This much we established last week. A fundamental component of any visual communication is design. But what does that even mean? Can I download some free graphics, commission, and off-the-shelf logo, and use Papyrus font for all my materials? Sure… I could… but I shouldn’t. I sat down…
Read MoreWhat you don’t know about… Video Marketing 📽️
Visual communication has been around for a long time. Hieroglyphics, cave paintings, and ancient carvings were around long before alphabets. Today we use video: on YouTube, Instagram, TikTok, and whatever new platform will be all the rage by the time this post goes live in a few hours. So I sat down with Mohua Thakurta,…
Read MoreWhat you don’t know about… Online Presence 🖥️
Pretend you own a store. And your business runs from that store. After you get a space, you put your name on the door, and then you go work from home. It seems like a huge waste of resources, right? If you’re not actively managing your online presence, you’re doing just that. I learned this…
Read MoreWhy PR Loves a Happy Home: Strong Branding and Culture (8/8) 🔊
A strong brand, a great culture, wonderful people, and offering true value are all vital. And so is telling the world. Especially now that you have so much to share. Enter messaging. And to learn more about that, I spoke to the founder of SowGrow PR, the always insightful Stephanie Richards. What messaging is Where…
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