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Now that you’ve got an enticing mission statement, it’s time to talk about clients. Who are you serving on this great adventure? Explain the problem your clients have, and explain how you solve it. If you were a dentist If I have a toothache I go to the dentist. I have no idea what I…

Forbes says to start your presentation with “the concept” of your business. Or “what it is all about”.  Catch your audience’s attention early and get them excited for everything that comes after.  And that is why you want the concept to be more than an idea.  You want to show them your mission.  A strong…

What are you doing this week to work ON your business, even for half an hour? How about starting a new investor presentation? What’s that you say: you don’t have investors? Well, that’s not the point. I want you to write this for you and your business.  But isn’t it meant for investors? Yes. In…

Sometimes, your competition is your clients themselves.  And how they make decisions.  Because, of course, they can change their mind completely and not buy from you OR your competitors.  Replacements Your client’s life keeps happening around and beside and before and after their need for you.  In other words: you are not the only thing…

Your clients are not just choosing between you and that one competitor.  They are not just choosing between you and all your direct competitors either.  Your clients have options. All sorts of options. Too many options.  And it can be hard for them to decide how to spend their money.  Being good is not enough…

No two businesses are the same. People who offer the same product or service as you aren’t exactly like you.  With last week’s post, you defined your business in various ways.  Now it’s time to take that to market and see how it works alongside other businesses that do what you do.  Who are your…