What you still don’t know about… Contracts 🗂️
By Rebecca |
A few weeks ago we found that the scope of your work is the most important thing in your contracts. In a conversation following that post, a new question arose: once I’ve written one contract, I can copy and paste my scope into all the standard templates, right? Wrong. “Contracts are not all the same,…
Read More What you don’t know about… Advertising 📺
By Rebecca |
Advertising… that sounds big, right? Superbowl ads, Billboards, Times Square… In other words: big budgets and big business. Not really: advertising is for every business, big and small. To understand more about this often-elusive topic, I spoke with Matt Spett of Rebel Fox, an advertising agency present in Atlanta and Pittsburgh. Communication Matt explains that…
Read More What you don’t know about… Storytelling 📖
By Rebecca |
Over the last couple of weeks, we learned about how powerful visuals are in conveying information. On the other hand: what information are we conveying? Small businesses want to talk about what they do and how they do it, but is that what people want to hear? Let’s find out from the expert: Anita Henderson,…
Read More What you don’t know about… Graphic Design 🎨
By Rebecca |
Visual communication is effective, fast, and valuable. This much we established last week. A fundamental component of any visual communication is design. But what does that even mean? Can I download some free graphics, commission, and off-the-shelf logo, and use Papyrus font for all my materials? Sure… I could… but I shouldn’t. I sat down…
Read More What you don’t know about… Video Marketing 📽️
By Rebecca |
Visual communication has been around for a long time. Hieroglyphics, cave paintings, and ancient carvings were around long before alphabets. Today we use video: on YouTube, Instagram, TikTok, and whatever new platform will be all the rage by the time this post goes live in a few hours. So I sat down with Mohua Thakurta,…
Read More What you don’t know about… Translation 🔡
By Rebecca |
Translation is easy these days. Google Translate can handle it. You’ll get an instantaneous result and you will understand what you’re reading. On the other hand… We have all had the chance to laugh at a bad translation on a menu. And as long as it’s just a menu, no big deal. But what if…
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