Posts by Rebecca
The Glue Your Business Needs Every Day
What has to happen in your business? When people think of business functions, they tend to list marketing, sales, finance, human resources, maybe production as well. However you make your list, there is one fundamental business function that ties all the rest together; the glue that makes it work, if you will. Management. Collaborate more…
Read MoreHow easy is it to buy from you?
It was a fine, sunny day, warm with a breeze, and perfect for spending time outdoors. The coffee carts were lined up along the street, right outside the park. The hero of our story decided to approach one such cart and order himself a coffee to drink while he worked outdoors for a bit. He…
Read MoreHow are you hiring?
You have a role; now it’s time to fill it. Use the work you did to know why you are hiring and who you are hiring to improve how you are hiring. Hiring skills How important is skill expertise in hiring? It turns out: not very. Skill expertise is not to be ignored, of course,…
Read MoreWho are you hiring?
You have described the problem you are solving and used that to decide what role you need to hire. Let’s now transition to “who” you have to hire. And yes, I did say transition. It’s a journey, not a step. Hiring for impact Answer one question before making further decisions: Which roles have the biggest…
Read MoreWhy are you hiring?
Why did you hire your last employee? When asking business owners why they are hiring, their answers are usually a version of the following: they have gotten too busy, there is too much to do in their business, their client base has grown, they feel it is time to bring on a [insert job title:…
Read MoreThe Formula to Balance Your Business
Opportunity & risk. Gains & losses. Promotion & Prevention. These are all ways to describe the balance a business needs to succeed. You can’t avoid risk, and you – hopefully – have plenty of opportunities. Making these two things coexist is important, but one of the hardest things to do. Business potential Back in 2017,…
Read MoreHow to plan to be spontaneous
“The last thing I want for my business is a plan or a process. I need my people to be spontaneous and adaptable”. This is an actual quote from a business owner who is terrified of turning his employees into automatons. His fear is valid: at what point is too much instruction removing any capability…
Read MoreUnique Value Proposition or Unique Sales Proposition
What is the difference between a unique value proposition and a unique selling proposition? This question has come up several times in the last few months. And the truth: there are varying views on this. But the most common consensus is: A value proposition is about your client A selling proposition is about you Unique…
Read MoreNew Course: Why You Need Customer Profiles
In the video below I tell the story of a business who went after any client they could. “After all”, they told me: “We are a new business and we need to grow”. Find out how that went for them, and why building customer profiles saved their sanity, their success, and their business. And then,…
Read MoreDo you know what your clients want?
Your clients know what they want. To get what they want, they need something: you. You know what they need, which allows them to get what they want. (If this doesn’t sound familiar, see the link above). Now let’s make sure that you understand what your clients want. How Let’s start with how your clients…
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