Each buyer is inspired in a different way.  When buyers come to you, they will talk to you about your own services and try to use your language. But by asking the right questions, you can understand what has really brought them to your door.  Understanding their journey to get to you will allow you…

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Your clients find you in different ways and for different reasons.  Sometimes they have an urgent need for your service, sometimes a friend recommends you, sometimes they just happen across your website, and sometimes it is something you said.  The more you know about your audience’s buying triggers — in other words, what prompts them to make…

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Learn the Lessons

Here is an excerpt from written notes I sent a client (shared, of course, with permission).  “As we refocus on growth, I am working to get a list of KPIs we need to track. What are the numbers that will show our growth?” My response Don’t start with the KPIs: start with the roles. Think…

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We all want to be effective, and we all want to be efficient. Too often, these two qualities do not play well together.  To be more efficient, businesses cut resources and steps. Then, struggling to achieve results (i.e. seeing their effectiveness decrease), they throw money or time at the quickest fix available.  It is the…

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Making the right decision is never easy. One of the things that makes it difficult is that we so often are fixing the wrong problem.  Once a business problem becomes obvious to us, it has been through various stages of development. If we try to solve only the problem that we see, we risk solving…

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How do you pick the operating name for your new business? A few considerations. Online learning is the best learning, check out my course pages: http://bit.ly/udemyRGB https://www.skillshare.com/user/rgbrizi

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Starting at a young age, we are led to believe that life is fairly linear.  You go to school, then you specialize your field of study, then you start working, then you get promoted, then you retire and start playing bridge.  At some point, we start to suspect this is not entirely true…  The way…

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Every Friday and Monday, I post new videos to the Freelance Translator Tips YouTube channel. (Fridays in English, Mondays in Italian). But what is this channel, who else posts on it, and what will you find? See our new intro video to find out:

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We are all sales people.  Not according to our job titles or our job descriptions. But the reality is: we all have to be finding and bringing new clients to our businesses.  Whether you are the business owner or sales person specifically, if you play any role in developing new business, these five truths apply…

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