Posts by Rebecca
How to plan to be spontaneous
“The last thing I want for my business is a plan or a process. I need my people to be spontaneous and adaptable”. This is an actual quote from a business owner who is terrified of turning his employees into automatons. His fear is valid: at what point is too much instruction removing any capability…
Read MoreUnique Value Proposition or Unique Sales Proposition
What is the difference between a unique value proposition and a unique selling proposition? This question has come up several times in the last few months. And the truth: there are varying views on this. But the most common consensus is: A value proposition is about your client A selling proposition is about you Unique…
Read MoreNew Course: Why You Need Customer Profiles
In the video below I tell the story of a business who went after any client they could. “After all”, they told me: “We are a new business and we need to grow”. Find out how that went for them, and why building customer profiles saved their sanity, their success, and their business. And then,…
Read MoreDo you know what your clients want?
Your clients know what they want. To get what they want, they need something: you. You know what they need, which allows them to get what they want. (If this doesn’t sound familiar, see the link above). Now let’s make sure that you understand what your clients want. How Let’s start with how your clients…
Read MoreYour employees don’t know what to do
Job titles are great for algorithms in job search sites; job roles are better for managing your business. Following my March article explaining this difference, I received some great feedback from people writing roles for their own business. The next step is to instruct your team. Does everybody know what they should be doing? It’s…
Read MoreRisk, Reward, & Life in ShoutOut Atlanta
I had the pleasure of being featured in ShoutOut Atlanta, part of the Voyage group of magazines. We talked about risk, in life and in business, and, of course, about what makes Atlanta great. Read my entry here.
Read MoreEvery business has a business culture: what is yours?
Business culture is not optional. Like gravity or photosynthesis, whether or not you acknowledge it, it is there. The question is never: do we have a company culture; the question is always: do we have a good company culture or a damaging company culture? And if it’s going to happen anyway, you may as well…
Read MoreOn Information: a lesson from my course
New content! Running a business is about continuously making decisions. Who to hire? Who to serve? What to do next? Which software to buy? What to say? How to say it? What needs to change at any given moment? This is why I built a whole course on decision making, sharing the most popular and…
Read MoreHow do you describe your business?
Join me with the Atlanta chapter of the National Association of Women Business Owners (NAWBO) to review my favorite “good example of bad”, three words you should never use in business, and to workshop what you should use instead. This talk I offer is highly interactive, and the local chapter of NAWBO has the perfect…
Read MoreWhy are you managing your business?
This blog talks about business management. Indeed my whole business is about the craft of business management. And if the business is the idea, management is what turns the idea into action. But what are you managing, exactly? How do you manage an “idea” into a “reality”? The best way to answer this question is…
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