Posts by Rebecca
Your employees don’t know what to do
Job titles are great for algorithms in job search sites; job roles are better for managing your business. Following my March article explaining this difference, I received some great feedback from people writing roles for their own business. The next step is to instruct your team. Does everybody know what they should be doing? It’s…
Read MoreRisk, Reward, & Life in ShoutOut Atlanta
I had the pleasure of being featured in ShoutOut Atlanta, part of the Voyage group of magazines. We talked about risk, in life and in business, and, of course, about what makes Atlanta great. Read my entry here.
Read MoreEvery business has a business culture: what is yours?
Business culture is not optional. Like gravity or photosynthesis, whether or not you acknowledge it, it is there. The question is never: do we have a company culture; the question is always: do we have a good company culture or a damaging company culture? And if it’s going to happen anyway, you may as well…
Read MoreOn Information: a lesson from my course
New content! Running a business is about continuously making decisions. Who to hire? Who to serve? What to do next? Which software to buy? What to say? How to say it? What needs to change at any given moment? This is why I built a whole course on decision making, sharing the most popular and…
Read MoreHow do you describe your business?
Join me with the Atlanta chapter of the National Association of Women Business Owners (NAWBO) to review my favorite “good example of bad”, three words you should never use in business, and to workshop what you should use instead. This talk I offer is highly interactive, and the local chapter of NAWBO has the perfect…
Read MoreWhy are you managing your business?
This blog talks about business management. Indeed my whole business is about the craft of business management. And if the business is the idea, management is what turns the idea into action. But what are you managing, exactly? How do you manage an “idea” into a “reality”? The best way to answer this question is…
Read MoreHumans vs. Machines: Who Wins?
In the eternal struggle between humans and machines, I have come to trust the opinion of chess champion Gary Kasparov. Not least because his opinion has changed over time and as he examined results. His conclusion is: machines are better than humans at some things. Humans are better than machines at some things. And nobody…
Read MoreNew Course Certifications
I am delighted to have received additional certification approvals for my courses on CPDFormula, a Canadian based platform for CPA training. You can now receive CPA and HR certification credits while you learn about: How to run better meetings How to make business decisions How to create an excellent customer service experience
Read MoreWrite job roles, not job titles
What has to happen in your business? This is an easy one. Sales, marketing, human resources, finance, and let’s add legal and customer service. To begin with, anyway. Here’s the catch: imagine you hire a new marketing employee. And you tell this person to “do marketing”. What are they doing all day? Is it what…
Read MoreWhy You Have To Always Sell Three Things
What you do is all about customer context, how you sell is all about customer buying habits. But at some point: you do have to talk about yourself. Once your prospects are moving through that buyer’s journey, they will want to know what to expect when working with you. They already know – at least…
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