Posts by Rebecca
Look who’s talking:
It’s me! I’m delighted to share my upcoming speaking engagement for the Atlanta Independent Women’s Network. I will be sharing my interactive talk about Bad Words in Business. We will explain how good words become bad in a business context, and attendees will have the opportunity to examine how they are using those words, and…
Read MoreIs it hard to compete with you?
The way other companies compete with you isn’t always about you. We have already considered replacement competitors, generic competitors, and budget competitors. What about your direct competitors? And in particular: the new ones that will show up just around the corner? How difficult is it to start your company? Barriers to entry What does the…
Read MoreComparing to the Competition
You have heard me say it before: innovation is about customers, not the competition. If you are looking at your competitors to decide your next move, you are doing it wrong. But that doesn’t mean that there is never a reason to look at your competition. Sometimes you just want to look and compare: so…
Read MoreNew website pages
Have you noticed the new pages on this website? Time for a new journey through RGBrizi.com Solutions What is the solution you are after right now? Happy employees, loyal customers, or achieving business goals? For each page see the service options: Consulting Training Online Courses Services Want to find out more about my service offerings?…
Read MoreBe the person you want your employees to be
Leading by example. We all think we do it. But few people take deliberate steps to ensure this is true. The best descriptions of how to “lead by example” are the ones that create visuals: Model the behavior you want to see Create a picture of what is possible. Leading by example isn’t about what…
Read MoreBest of 2020
That’s right: this is a summary post. The best of the year from my blog posts, YouTube videos, and products. Blog Posts The four most popular posts of the year touch on all the main topics: keeping happy and productive employees, trusting your clients, (not) offering discounts, and, of course, remote working. The only two…
Read MoreTime to assess your new year’s plans
New year’s resolutions tend to be a disappointment in search of a cause. We write them, we break them, we forget all about them. 2020 has been… whatever 2020 has been. We adapted, we updated, we pivoted, we persevered, and however things went for any of us, it is true that the year was unexpected for…
Read MoreWhich piece of the pie are you?
Your client’s desire to buy from you hopefully knows no bounds. But the thing that does have limits is budget. Your clients can make more money, or move money around, but there is only a finite and specific amount of it available at any one time. It is a set pie. Which piece of that…
Read MoreThe only two things that your employees need to know
Each employee you have does multiple things, with multiple steps and tasks, and multiple potential outcomes and consequences. How do you, as their manager, instruct them, guide them, and keep an eye on their work with so much to juggle? You do that by focusing on the only two things that your employees actually need…
Read MoreSome people choose the generic option
Let’s be honest with one another: we all want to be the “premium” offer. When we think of why people buy from us, we are hoping they won’t say “this is the cheap, generic option”. But then, some buyers do want to buy the generic offer. What is the difference between our offer and the…
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