Posts by Rebecca
Which work should you delegate?
Delegation: it’s a chore. Don’t you sometimes wish you could delegate the task of delegating? After all, it takes just as much time to have to explain something as it does to do it yourself. Here’s a trick to make delegation easier and last longer: Don’t delegate tasks: delegate responsibility. Start by deciding what you…
Read MoreWhy scaling is better than growth for your business
Growing your business means adding parts. More clients, more employees, more desks, more anything. Scaling your business means that your revenue increases, but your resources stay about the same. More clients, but without more of everything else. Why scaling is better than growing If doubling your client numbers means doubling the resources you need to…
Read MoreWhat do your clients do after you leave the room?
There is no fadeout, no ending music, no rolling credits. After you leave the room, your clients’ lives go on, just like your life goes on. So what are your clients doing after you leave the room? And why should you care? Nobody wants to buy your product It’s a common refrain on this blog. …
Read MoreHow To Be (and not be) Innovative in Business
Your clients like what you offer. And you want to keep it that way. But then, suddenly, your competitor metaphorically drives by in a shiny new vehicle with apps and features you had never considered. And now you also want that metaphorical new car. How not to be innovative So you start developing your product…
Read MoreHow to pick the worst clients
If a strategy is about knowing what not to do, then client profiles are about knowing who not to target. Much of this will happen as a process of exclusion as you build your Customer Profile. But that is not enough. There are certain traits you want to look out for, that make universally bad…
Read MoreWhere do you get your best ideas?
A global pandemic is a rare and unusual form of disruption. Although the whole point is that we never see it coming. Disruption comes from unexpected places, and even hindsight is often short-sighted on learning its lessons. Let’s walk through three lessons from three highly disruptive episodes of recent business generations. Disruption story one: Uber…
Read MoreThe Glue Your Business Needs Every Day
What has to happen in your business? When people think of business functions, they tend to list marketing, sales, finance, human resources, maybe production as well. However you make your list, there is one fundamental business function that ties all the rest together; the glue that makes it work, if you will. Management. Collaborate more…
Read MoreHow easy is it to buy from you?
It was a fine, sunny day, warm with a breeze, and perfect for spending time outdoors. The coffee carts were lined up along the street, right outside the park. The hero of our story decided to approach one such cart and order himself a coffee to drink while he worked outdoors for a bit. He…
Read MoreHow are you hiring?
You have a role; now it’s time to fill it. Use the work you did to know why you are hiring and who you are hiring to improve how you are hiring. Hiring skills How important is skill expertise in hiring? It turns out: not very. Skill expertise is not to be ignored, of course,…
Read MoreWho are you hiring?
You have described the problem you are solving and used that to decide what role you need to hire. Let’s now transition to “who” you have to hire. And yes, I did say transition. It’s a journey, not a step. Hiring for impact Answer one question before making further decisions: Which roles have the biggest…
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