Posts by Rebecca
The things in your business that you can’t control
In business, you have to focus on the things you can control. Things like knowing how to pass the so what test, and creating systems for your three business pillars. In part because your business will always be open to things that you can’t control. Those sudden surprises, whether good or bad. External surprises There…
Read MoreThe three pillars of a sustainable business
When you search for images of an ancient Greek temple, most of what you see will have at least a foundation and columns remaining. This image springs to mind when I think of a sustainable business. The foundation is the mission. The columns are the business pillars of happy employees, loyal clients, and business goals. …
Read MoreHow to make your business pass the So What test?
New year, new you, new resolutions, new goals. But all in the service of what, exactly? As you start the new year – or any new day – make sure you know why you do the things you do and why others should take interest. Make sure your business passes the so what test. What…
Read MoreThis one is all about you
Let’s talk about you. “Best of the year” lists can sometimes seem a little self-indulgent. But really: when I am looking at the content you consumed the most this year, it is telling me something about you: what you are interested in, and what you are working on in your business. So let’s get down…
Read MoreThe two things that need to change
The new calendar year is around the corner. For many business owners, this means new plans, new goals, and new strategies. It means change. But change is not a light switch you turn on the morning of Jan 1. Change is a process. How does change happen Change is hard. People are used to doing…
Read MoreYour next employee is exactly nothing like you
There are so many theories about how to decide who to hire. Only hire somebody you’d want to hang out with on a weekend. As well as Hire people who are completely different from you, and that you wouldn’t otherwise connect with. And everything in between. What’s a business owner to do? The hiring balance…
Read MoreHow to be the smartest person in the room
Who is the smartest person? The person who knows the most? Or the person who learns the most? Conversation When you are trying to connect with somebody, you probably won’t pull out a PowerPoint and give them a 20-minute presentation. You will engage in a conversation, which means more than one person speaking and some…
Read MoreTo find success, define success
A few weeks ago we established that “failure” is not a moment in time, an ending, or an event. But what about success? Success, it turns out, is also not final. It isn’t like a movie we are watching, with a defined endpoint, when success has been achieved, the music begins, and we fade off…
Read MoreDon’t tell me: show me
Raise your hand if you do not sell a quality service. Hmm, it doesn’t look like anybody is participating. I suppose everybody here does offer a high-quality service. And that’s exactly the problem. If it is true for everybody, then it means nothing to anybody. There is no such thing as quality Because if it…
Read MoreContact forms: a story in three parts
“Contact us” “Click here to connect with us” “Request a demo” “Schedule a call” And all the other calls to action that we put on our websites. That might be where the website journey ends for our visitors. But it is only the beginning of our story together. Lead generation is more than a click…
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