Posts by Rebecca
Don’t forget your lesson plan for the office
You remember school, and then school ended and you had some training at work, and then you were the boss, and you started your own business. At some point that formal “learning” ended. But is “learning” actually complete? Continuous improvement If you answered yes then you are probably not a regular reader of this blog.…
Read MoreHow to use WIIFM (what’s in it for them)
Trust your customers to know what they want. And when you sell to other businesses, those are mainly business-related achievements. But businesses are still run by people, and people are ultimately driven by the WIIFM urge. Saying “what’s in it for me” conjured too many negative stereotypes, so allow me to debunk this impression right…
Read MoreBusiness Continuity: Why and How
The following is a recording of an online conversation I had with Tanya Osensky about business continuity: what it is, why it matters, and how to do it. I shared this as part of my Events list, but I am receiving always more questions about this subject matter, so it is worth highlighting as its…
Read MoreCompetitive Advantage: Know Thyself
This saying from ancient Greek, “know thyself”, is often used as a warning against boastfulness. That’s good advice when it comes to describing your competitive advantage. You don’t want a value proposition that merely says you are better than the competition. Indeed, you don’t want a value proposition that talks about your competition at all. …
Read MoreEnjoy being corrected: it means you learned something
Last week’s conversation with Mark Galvin on his How’s my ePresence podcast covered many different subjects, once of which was conflicting opinions in the workplace. It is not the first time that I have warned against the dark side of “hiring for culture“. When hiring, you want to make sure you are allowing for, and…
Read MoreRebecca G. Brizi joins “How’s Your ePresence?” with Mark Galvin
Mark and I had a terrific chat for his podcast How’s Your ePresence. We covered it all: Why strategizing upstream will make marketing more effective What does it mean to bring diversity of thought into the workplace Let’s re-frame how we “fail” and “succeed” How does consistency make a business more effective See the video…
Read MoreWhat to do when people are bad at their job
The first thing is to tell them. People miss this one simple step more often than you would imagine. The test Most managers believe that they are telling their employees what the problems are. The test happens when you fire that employee: if the employee is surprised the problem was the manager, not the employee. …
Read MoreDo you know when a job is done?
A job isn’t done until it’s done. But when is it done? In your business, how do you know that the right things are happening, at the right time, and with the right outcome? Too often, people answer these questions saying “when the task is complete”. That might answer the first question, but it does…
Read MoreWhat are your clients thinking about when they buy from you
The answer is: it’s not about you. So how do your customers buy? Deciding to buy something means knowing that choice is the best option; using the money there instead of somewhere else, hoping it will be a long-term solution, considering what else has to change to accept this new product and more. The better…
Read MoreYes: Your Clients Know What They Want
It is a common refrain: “My clients come to me without knowing what they want. But I listen and learn and then I can guide them.” There are two sentences there, and only one of them is correct. What clients want When I come across a client expressing this sentiment I always pause for a…
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