Control your business with a strong value proposition and business process.

Ask 12 Italian grandmothers for their tomato sauce recipe, and you will get thirteen different answers. They will all use tomatoes, olive oil, basil… but the quantities will vary, as will the one special ingredient everyone has. 

Every business has to have a product, clients, good people, but the specific recipe is unique to each entity. I examine each business to discover what their special, unique recipe is, and build a plan for all those separate ingredients to function well together, so business owners can focus on what they do best: their craft.

Dedicated Employees

Decicated Employees

Are you hiring people for the long term?

Loyal Customers

Loyal Customers

Do your customers know what makes you special?

Business Goals

Business Goals

Are you focusing on what you can control?

Business Management

Business Management

What is keeping you up at night?

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Latest Posts...

What Is Your Next Customer Doing, Right Now?

How do you know who is ready to buy from you, right now?  How do you know who else would be willing to buy from you, if you managed to speak with them? How do you know who else would buy from you if only they knew that you existed? How do you know who…
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How To Balance Strategy And Culture

This blog is first and foremost about business strategy.  To create loyal customers, to nurture dedicated employees, to manage the business process, all comes down to a solid strategy. Within that strategy, some things are written in pen, and some things are written in pencil.  Company culture is written in pen.  And is written well…
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The problem with offering discounts

Discounts and low prices are not the same things. We all know the problem with competing on price, and discounts mean the opposite: the price is higher than desired, so a discount will allow the client to make the purchase.  In which case, discounts are a safe negotiation tactic, right? Wrong.  Let’s take a closer…
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