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Control your business with a strong value proposition and business process.

Ask 12 Italian grandmothers for their tomato sauce recipe, and you will get thirteen different answers. They will all use tomatoes, olive oil, basil… but the quantities will vary, as will the one special ingredient everyone has. 

Every business has to have a loyal clients, dedicated employees, and business goals, but the specific recipe is unique to each entity. I examine each business to discover what their special, unique recipe is, and build a plan for all those separate ingredients to function well together, so business owners can focus on what they do best: their craft.

Dedicated Employees

Decicated Employees

Are you hiring people for the long term?

Loyal Customers

Loyal Customers

Do your customers know what makes you special?

Business Goals

Business Goals

Are you focusing on what you can control?

Business Management

Business Management

What is keeping you up at night?

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Follow my thoughts on all aspects of business I cover: competition, product, revenue, leadership and innovation.

Latest Posts...

How to describe the technical benefits of your service

Your clients want to know what’s in it for them when they buy from you.  They want to know the benefits of using your service.  Note the plural use of the word: there are always multiple benefits and as a business owner or leader, you must know what they are.  Last time (link above) we…
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The jargon you don’t know you are using

What jargon is jargon? When does a word go from being simply a word to being almost nonsensical? What is the tipping point from “I’m talking” to “I have stopped making much sense”? I feel so strongly about the (mis)use of jargon that I have a whole series of jargon-related posts on this website.  My…
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Can everyone in your business hear your customers?

Who talks to your clients every day? Is it you? Is it your salespeople? Is it the teams that serve your customers? Who listens to your clients every day?  What customer-centric means Being customer-centric is not just about appreciation gifts, cards on birthdays, and a friendly demeanor.  Being customer-centric means innovating for customers, not against…
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