What you don’t know about… Advertising 📺

Advertising… that sounds big, right? Superbowl ads, Billboards, Times Square… In other words: big budgets and big business.  Not really: advertising is for every business, big and small.  To understand more about this often-elusive topic, I spoke with Matt Spett of Rebel Fox, an advertising agency present in Atlanta and Pittsburgh. Communication Matt explains that…

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What you don’t know about… Storytelling 📖

Over the last couple of weeks, we learned about how powerful visuals are in conveying information.  On the other hand: what information are we conveying?  Small businesses want to talk about what they do and how they do it, but is that what people want to hear?  Let’s find out from the expert: Anita Henderson,…

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What you don’t know about… Graphic Design 🎨

Photo by Alice Achterhof on Unsplash

Visual communication is effective, fast, and valuable. This much we established last week.  A fundamental component of any visual communication is design.  But what does that even mean?  Can I download some free graphics, commission, and off-the-shelf logo, and use Papyrus font for all my materials? Sure… I could… but I shouldn’t.  I sat down…

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What you don’t know about… Video Marketing 📽️

Visual communication has been around for a long time. Hieroglyphics, cave paintings, and ancient carvings were around long before alphabets.  Today we use video: on YouTube, Instagram, TikTok, and whatever new platform will be all the rage by the time this post goes live in a few hours.  So I sat down with Mohua Thakurta,…

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What you don’t know about… Translation 🔡

Translation is easy these days.  Google Translate can handle it. You’ll get an instantaneous result and you will understand what you’re reading. On the other hand…  We have all had the chance to laugh at a bad translation on a menu.  And as long as it’s just a menu, no big deal. But what if…

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What you don’t know about… Online Presence 🖥️

Just start

Pretend you own a store.  And your business runs from that store.  After you get a space, you put your name on the door, and then you go work from home. It seems like a huge waste of resources, right? If you’re not actively managing your online presence, you’re doing just that. I learned this…

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What you don’t know about… Hiring Risks 🤪

Hiring employees.  It’s risky business. It’s also necessary. Knowing the risks of hiring makes you less likely to run into them. This is why I spoke with Charlotte Merritt. Charlotte works at Insperity and her mission is to reduce employee turnover.  “​​Each time you hire – whether to backfill or grow, you are opening yourself…

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What you don’t know about… Contracts 📜

… all things that are probably on your mind when you go speak to your attorney about your commercial contracts.  And yet, that is not what most disputes are about.  Why legal disputes happen “Most contract disputes revolve around essential business terms such as scope, payment, delivery, and change management”.  So explains Tanya Osensky, of…

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What you don’t know about… everything 🤷

Your business does not exist in isolation.  The needs of a small business take a village… nay, a whole city. Every small business needs a small business service provider to complete its needs.  And they, in turn, need small business service providers, and so on…  The business services you need My role with my small…

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Why PR Loves a Happy Home: Strong Branding and Culture (8/8) 🔊

A strong brand, a great culture, wonderful people, and offering true value are all vital.  And so is telling the world.  Especially now that you have so much to share.  Enter messaging.  And to learn more about that, I spoke to the founder of SowGrow PR, the always insightful Stephanie Richards.  What messaging is Where…

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