A question I have heard many times, though expressed in different ways.  It might be:  “A brand is a logo and colors, right?” Or else: “I am my brand, what else do I need?” It is not always clear what a brand is, or why it matters to a business.  Branding is everything you do…

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Learn the Lessons

Last week we discussed the risks associated with making hiring decisions based exclusively on company culture.  If your business lacks a diversity of ability and thought, it will struggle to grow and develop.  This week, let’s dive into a few of these risks to see them in action.  Skills diversity You will always need people…

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The bad?  But this blog often stresses the importance of values, guiding principles, and culture. Employees respond to working environments and shared goals.  What is “bad” about hiring for culture? The challenge For one thing, it is easier said than done.  A description of corporate culture is challenging enough for any business to achieve. People…

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Your team now works from home: how do you communicate? How are you organizing meetings? And are you having meetings when you should be sending memos? To run fewer meetings and get better results, join my workroom on Tuesday, the 28th April: Master Your Meetings. We will do the work together to build your meeting…

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“Will our current self-isolation change business forever?” The question everybody is asking. People want to know if things will ever “get back to normal” and what life will look like when it does. Will it be a new normal? In two particular ways, we can hope that it will. One: Risk is real  The next…

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Risk and opportunity must coexist in business every day. Focus only on risk, and your business will become stagnant. Ignore the risk for opportunity alone, and you will outpace your resources. Somewhere in between Kodak and Pets.com lies the successful business. Right now, COVID19 is doing its part to highlight the risks. Let’s also address…

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When I say “work-life balance”, what do you think?  Employees: “boundaries from work and control over my time.” Employers: “my employees asking for more time off.” Who is right? They both are. And the conflict deepens when the business owner confronts her own work-life balance: “How can I justify the time off to read a…

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Remote work works! Rules and tips for being productive when working from home. Thank you for watching! For more tips on working from home, see my free Udemy course. ✅My Udemy Profile http://bit.ly/udemyRGB ✅My book: https://amzn.to/2TtloiH

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