In the eternal struggle between humans and machines, I have come to trust the opinion of chess champion Gary Kasparov. Not least because his opinion has changed over time and as he examined results.  His conclusion is: machines are better than humans at some things. Humans are better than machines at some things. And nobody…

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I am delighted to have received additional certification approvals for my courses on CPDFormula, a Canadian based platform for CPA training. You can now receive CPA and HR certification credits while you learn about: How to run better meetings How to make business decisions How to create an excellent customer service experience

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What has to happen in your business? This is an easy one.  Sales, marketing, human resources, finance, and let’s add legal and customer service. To begin with, anyway.  Here’s the catch: imagine you hire a new marketing employee. And you tell this person to “do marketing”.  What are they doing all day? Is it what…

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What you do is all about customer context, how you sell is all about customer buying habits.  But at some point: you do have to talk about yourself.  Once your prospects are moving through that buyer’s journey, they will want to know what to expect when working with you.  They already know – at least…

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There is no money in sales.  No, really.  Think about it: you can sell, and sell, and sell. But at what point do you actually make money? When somebody else buys.  The money is in the action of buying, not the action of selling.  Before you build a sales plan, understand how your clients buy. …

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You want employees who are happy to work in your business.  You want to know that they look forward to coming to work, enjoy what they do all day long, and value your role as their boss and mentor.  We have already talked about the importance of “checking in” with your employees, to find out…

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Look through the language you use to talk about your business.  Consider your website, your pitches, your business cards, your brochures, the way you introduce yourself at events and in interviews.  Now review all that language asking yourself a single question: what’s the alternative? “Quality” is not a quality message Imagine that you are about…

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My online course on how to run better company meetings has been receiving regular updates in the COVID19 generation. The latest is a lesson and worksheet on the proper etiquette for virtual team meetings. As managers you want to ensure your meetings are just as effective remotely as they are in person. See a preview…

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What is an entrepreneur’s biggest mistake? I was asked this question just the other day. And as much as I am not a fan of questions that require absolutes, I will still answer a question when it is posed.  And the answer to this one is: thinking they know what their customer wants.  One coin:…

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All of your clients want something.  All of your clients need something too.  And all of your clients also fear something.  They may talk about it, ignore it, or not even have thought about it yet. Still, they know that every decision they make involves some risk.  What are the risks Every decision carries risk. …

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