Posts by Rebecca
How Delegation Drives Employee Engagement and Trust in Your Small Business. (The Worksheet)
Trust me, I get it: of course, you can’t delegate work. You would like to delegate work, it would be great if you could delegate work, but it isn’t that simple, is it? Why you don’t delegate Where to even begin? *This is my favorite, for more on this see this week’s video. Why you…
Read MoreHow to Talk to Clients So They Actually Buy: From Meh to Magic. (The Worksheet)
Last week you unlocked employee excitement. You figured out how to make your employees as excited about your business as you are. This week we are going to swap this perspective: how can you become just as excited about your clients? What clients need You’re naturally excited about your product or service – you see…
Read MoreHow to Boost Employee Engagement: The Engagement Equation. (The Worksheet)
You poured your heart and soul into your business. It’s your baby, as they say, and you want everyone on your team to feel the same way. But that doesn’t happen overnight. Sure, they might be excited to join you and to be part of your vision. But it takes time to truly own a…
Read MoreFrom Strengths to Strategies: Differentiate Your Goals. (The Worksheet)
There is a reason teachers don’t want us to copy in school. It’s not just so that we learn the material. It is also so that we learn not to copy. Because so much in life is better when it is our own. One such point: business goals. Your business goals can’t be based on…
Read MoreHiring Hack: How Knowing Your Differentiation Attracts Top Talent. (The Worksheet)
What does top talent mean? Here’s the point of this week’s worksheet: there is no single answer to that question. There is only the right answer for your business. Because it is not about the top technical skill or the top skill in these postcodes. It is about who will work best in your business,…
Read MoreStand Out, Don’t Compete: How Differentiation Wins for Small Businesses. (The Worksheet)
Small businesses require a lot of creativity. Especially in terms of competition and how to stand out. The best way for a small business to do this, is to minimize direct competition, by working on differentiation. How does your business stand out in a crowd? Differentiation creates opportunity Imagine two lemonade stands. Right next to…
Read MoreFeed The Soil, Not The Plant: Client Version. (The Worksheet)
Having a great place to buy makes people want to buy from there. It is not just your employees who thrive in a good environment. Your clients do too. There will always be another version of you: another law firm, another restaurant, another hair stylist, another marketing agency, another everything. It’s three things: value, quality,…
Read MoreFeed The Soil, Not The Plant. (The Worksheet)
Having a great place to work makes people want to work there. –> And when they want to work there, they show up happy. —-> And when they show up happy, they do great work. Make your business a great place to work. And no: Friday pizzas and holiday parties won’t do it. Not on…
Read MoreWhy Client-Focused Goals Drive Success. (The Worksheet)
Every business needs clients. But what is something that is even better than clients? Loyal clients. What makes clients want to come back again and again? The value of current clients Keeping existing clients costs less than finding new ones, so repeat business is a profit driver. But it is more than just that. Loyal…
Read MoreHow To Write Goals That Drive Employee Happiness. (The Worksheet)
Business goals are about success and growth. One thing you need to achieve business growth and success is happy employees. Because happy employees are productive employees, and happy employees are effective employees. Happy employee goals Make sure your business goals, objectives, and aspirations include making your employees happy. It is part of your responsibility as…
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