Posts by Rebecca
Three ways to understand your clients better 🧐 (2/6)
There is only one way to offer a great customer experience: to understand your clients. I mean really understand them. Not as a general category, or a demographic. Understand them as people and individuals, even when you tackle them as a group. How do you do that? What does it mean to understand your clients?…
Read MoreHow to always give clients what they want
It’s not you: it’s them. Everything your business does is about your clients. And nothing your business does matters if it isn’t what your clients want. In the words of the great Peter Drucker, the sole purpose of a business is to: “create and keep a customer“. You might have a great product, be a…
Read MoreFinancial insight: an essential to grow your business
Your numbers tell a story. It’s a story about the past, and about right now, and about what could happen in the future. If your only in-depth look at your financial results is once a year when reporting taxes, it may be time to outsource financial reporting to an expert and so you can use…
Read MoreCustomer experience: an essential to grow your business
You want to make your customer happy. That’s not the same as having happy customers. It doesn’t matter if your customers are simply happy people (although it’s nice). The important thing is that the actions you take contribute to their happiness. That’s what you want your customer experience to achieve. What is the customer experience?…
Read MoreOperational efficiency: an essential to grow your business
Business growth is what we’re talking about, but to achieve growth, you must scale your business. Growing your business means adding parts. More clients, more employees, more desks, more anything. Scaling your business means that your revenue increases, but your resources stay about the same. For more on that see my post Why scaling is…
Read More3 must-know essentials to grow your business
You want to grow your business. Why else would you be in business if not for some type of growth? After all, growth brings you more than just revenue. It is also about new opportunities, new clients, additional products or services, stronger bargaining power, better talent, and especially: increased value for a future exit. Growth,…
Read MoreAudience: part 2 of the 2 sides of business
People purchase your service or product with their money, time, habits, and more. They are your audience. And the second side of your business. As mentioned last week, everything you do internally will allow you to delight your audience. This side of your business is not about you anymore. It is all about them. What…
Read MoreOperations: part 1 of the 2 sides of business
Because I like numbers, or because I like lists, or maybe because it was lunchtime and I was hungry, I recently came across this 2020 article about the two sides of business. (The PB&J image showed up first). Mainly I like business to be simple. A two-sided object is pretty simple. What are operations I…
Read MoreSmall Business and Cash Flow Issues in 2023
I present part 3 of 3 key business skills: Finance, written by Corbin Cook, Virtual CFO & Exit Plan Advisor. Small businesses can often struggle with cash flow issues. Managing both the incoming and outgoing funds is an important task that must be done carefully in order for business owners to remain profitable. Cash flow…
Read More3 key business skills, part 2: Marketing
It is also essential to let the world know about your business. Your marketing should do more than just announce your presence. It should “attract” customers. It’s about finding your market and being there, building strong and long-lasting relationships. Take your marketing in 3 stages. They need to know they need you Start by making…
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