Buying software is not a business goal

Photo by Alice Achterhof on Unsplash

When you want to build a table, you know it’s not enough to buy a hammer.  When you want to make pizza, you know it’s not enough to buy a pizza stone.  You know that buying the tools is not the same as creating the thing.  And yet so often, when people want to build…

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Why does a small business need a business plan?

…  It’s just that… It seems like a lot of work. Especially for a small business.  To spend all this time writing out a detailed plan for the next five years when you can’t even predict the next 5 months, let alone stop working for 2 weeks to complete a plan that will live at…

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Stop punishing your best employees (😕yes you are)

Much like children or grandchildren: of course, you don’t have a favorite employee.  You support them all equally and appreciate each one for their individual skills and talents.  Now that we have established that, let’s look at how you are punishing your favorite employees.  Who is your best employee There is somebody who is always…

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How to hire all the worst people

Only hire people you’d want to go out and have a drink with.  Only hire people you wouldn’t spend time with when you’re not at work.  Always hire the smartest guy in the room.  Never hire the guy who has all the answers.  Hire people just like you.  Hire people nothing like you.  All of…

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Three things you don’t do, but keep talking about

There are good ways to talk about your business, and there are bad ways to talk about your business.  The good ways make people understand what you do and want to work with you.  The bad ways leave people confused, uninformed, or bored.  The following are three bad ways to talk about your business: while…

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Hire the right person the first time

Hiring is difficult.  It’s complicated, and confusing, and will take a long time.  Here’s one way to simplify your hiring: start with essential skills.  What are essential skills?  Essential skills are the skills you need for the job but don’t have time to teach.  You can teach somebody how to use a hammer to hang…

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Why your business doesn’t “run itself”

Because it is not alive.  Your business isn’t even a real thing. It’s just an idea.  Once people act on that idea and start doing the work, it moves from idea to business. It becomes a “thing”. A business needs people There are many articles written about how to create a business that runs itself. …

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Do your employees understand what you are saying?

Businesses spend time and resources learning how to speak to clients.  You do this through your copywriters, website designers, and messaging experts, all to make sure that your message is truly connecting.  Now look inward: are you also connecting with your employees? Are they hearing the things you truly want them to hear? The good…

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We cannot solve the problems of the future

Because we don’t know what they will be.  Think of all the jobs that exist today but did not exist 20 years ago. Now imagine the other side of the coin: with all the new opportunities we couldn’t have predicted, think of all of the challenges that we won’t be able to predict.  We can’t…

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You only need two things to meet your goals ✌️

Motivation and support.  When you have the motivation to do the thing, and the support to get it done, you have the perfect formula.  Motivation means willingness, but it is more than that. Motivation is also the excitement of doing the thing, it means looking forward to it and being a reliable party.  Support means…

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