Leading by example.  We all think we do it. But few people take deliberate steps to ensure this is true.  The best descriptions of how to “lead by example” are the ones that create visuals: Model the behavior you want to see Create a picture of what is possible.  Leading by example isn’t about what…

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That’s right: this is a summary post.  The best of the year from my blog posts, YouTube videos, and products.  Blog Posts The four most popular posts of the year touch on all the main topics: keeping happy and productive employees, trusting your clients, (not) offering discounts, and, of course, remote working.  The only two…

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New year’s resolutions tend to be a disappointment in search of a cause. We write them, we break them, we forget all about them. 2020 has been… whatever 2020 has been. We adapted, we updated, we pivoted, we persevered, and however things went for any of us, it is true that the year was unexpected for…

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Your client’s desire to buy from you hopefully knows no bounds.  But the thing that does have limits is budget.  Your clients can make more money, or move money around, but there is only a finite and specific amount of it available at any one time.  It is a set pie.  Which piece of that…

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Each employee you have does multiple things, with multiple steps and tasks, and multiple potential outcomes and consequences.  How do you, as their manager, instruct them, guide them, and keep an eye on their work with so much to juggle? You do that by focusing on the only two things that your employees actually need…

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Let’s be honest with one another: we all want to be the “premium” offer.  When we think of why people buy from us, we are hoping they won’t say “this is the cheap, generic option”.  But then, some buyers do want to buy the generic offer.  What is the difference between our offer and the…

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Is it worth doing? Then do it. In any way that you can.  Nike figured this out long ago. Want to get into better shape, want to learn a new sport, want to start a new fitness habit? Just do it. Buy the shoes and do it.  Because if it is worth doing, it is…

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How do your employees know why they do the things that do? How do you know why your employees do the things that they do? Are you giving them a good direction about where you want their work to take the business? Employees join a company to use their skills in a valuable way. But…

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Not all competitors are direct competitors. You are not only competing against people whose business cards have the same words as yours does. Your clients could also find a whole new option or direction that eliminates their need to hire you at all.  Understand how you can be replaced.  Replacement competition There are various ways…

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Two sentences that will grind your business to a halt: “Anyone is a good client” And “I have no competitors” Let me assure you that taking this approach will slow down your business growth rather than drive it. You should consider it good news to hear that neither statement is true.  Welcome competition In my…

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