What Do Clients Really Want? The Simple Secret to Client Satisfaction. (The Worksheet)
When you’re on the client side, what do you really want?
A magical solution that fixes everything instantly?
A dash of telepathy to make working with others effortless?
A seamless experience that’s both fun and stress-free?
And, of course, a little bonus wouldn’t go amiss—like a slice of free pizza.
What do clients want?
What do you think your clients want when they work with you?
They want to be amazed!
- To feel like they are your special, favorite clients.
- To be a unique example of what you can do.
- To be cared for and looked after.
So you must…
… make each experience entirely tailored and unique to each client, letting them dictate what has to happen and when, so they feel in control.
Right?
Wrong.
What clients don’t want…
… Is to be an experiment.
They don’t want you to make it up as you go along.
What clients really want
What is much more important to clients is:
- To have a reliable experience working with you, knowing what to expect and when
- To have a simple experience working with you, where everything is easy to understand and do
- To have an effective experience working with you, where the right thing is done
The client experience
Make your client service simple, repeatable, and reliable, and find ways to delight them without disrupting the experience.
In this week’s worksheet, list the steps involved in serving a client, and then note any factors that might affect those steps.
Make your service reliable, easy, and effective from day one.
What next
Design your process clarity: review your operational plan and get all the right pieces moving together. Contact me now to get started on your Strategic Blueprint.