Feed The Soil, Not The Plant. (The Worksheet)

Having a great place to work makes people want to work there.  –> And when they want to work there, they show up happy.  —-> And when they show up happy, they do great work.  Make your business a great place to work.  And no: Friday pizzas and holiday parties won’t do it. Not on…

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What you don’t know about… everything 🤷

Your business does not exist in isolation.  The needs of a small business take a village… nay, a whole city. Every small business needs a small business service provider to complete its needs.  And they, in turn, need small business service providers, and so on…  The business services you need My role with my small…

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Why PR Loves a Happy Home: Strong Branding and Culture (8/8) 🔊

A strong brand, a great culture, wonderful people, and offering true value are all vital.  And so is telling the world.  Especially now that you have so much to share.  Enter messaging.  And to learn more about that, I spoke to the founder of SowGrow PR, the always insightful Stephanie Richards.  What messaging is Where…

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How to write goals that matter… and that work (3/5) 👆

Last week you worked on the three questions you have to answer to write proper annual goals.  But our work here is not done yet.  Answering the questions is half the exercise. Now we have to structure those answers so they become more than ideas and hopes. They have to make a plan.  Goals that…

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Why you want to write an annual plan 👉 (1/5)

You want to start work in January knowing what your business will look like in December. And you want everybody who works for you and with you to know it too.  It’s easier to plan your actions and strategies if you know where you want to go. Annual planning is a thought process. It involves…

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The fun factor: how to build your customer experience 🥳(5/5)

Benefits aren’t everything: complete your offering with a great customer experience.  I am obliged to eat every single day. Since it is something I must do, I am determined to have fun doing it.  Once your clients are convinced by your benefits, they still have to work with you on it all. Make sure they…

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The magic happens inside the box: innovate to grow your business 🔄(6/6)

Innovation.  The magic, as we have seen, happens inside the box.  Innovation works best when it uses tools already available, allowing adaptation and evolution over time. Just like Shakespeare changed existing words to create new ones, let your business change existing ideas to create new success.  Innovation is internal Your employees are your greatest innovation…

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