Your clients expect more than your service: they expect a good experience. Think about your chocolates on the pillow. ✅ Udemy: How To Launch Your Business as a Freelance Consultant http://bit.ly/udemyBC ✅Skillshare: How to Launch Your Business as a Freelance Consultant https://www.skillshare.com/classes/Ho…

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Words do not exist in isolation: words exist in context.  Consider that the English language word “recommended” is positive, whereas the Italian word “raccomandato” is an insult. The word is the same, with the same meaning, but what changes is the context (in this case, English versus Italian cultural norms).  Below are five words that…

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We all want to be effective, and we all want to be efficient. Too often, these two qualities do not play well together.  To be more efficient, businesses cut resources and steps. Then, struggling to achieve results (i.e. seeing their effectiveness decrease), they throw money or time at the quickest fix available.  It is the…

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A comment I have heard in at least four different conversations over the past couple of months: “I sell peace of mind”.  The four people who said this were: an attorney, a beauty salon owner, an auto mechanic, and a doggy day care owner.  But they all sell the same thing… or do they?  What…

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People have options. The content in this blog is about finding ways to always be the best option.  To be the best option, you must be targeting the right clients and then solving their particular problems.  I saw this happen recently with a CPA firm.  The problem They were serving anyone.  Everybody needs to file…

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Might have red hair, or be a company with fifty employees, or drive a Honda. Your ideal client might have a certain job title, be in a particular marital status, have a particular responsibility. Different companies and products will have different essentials to describe their ideal clients. Each list of “must-haves” and “nice-to-haves” will be…

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Another view on last week’s message: that good process is what makes your business unique and successful. You may have heard this expression before, it was the old AT&T business slogan: The System is the Solution Once again: the words used, matter. The solution is the product Regular readers of this blog will have heard…

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If you haven’t orchestrated it, you don’t own it. As written in The E-Myth, by Michael E. Gerber. I read this book at the perfect time, when I was struggling to express the importance of systems in my business. As I rolled out a new right way/wrong way to operate, this line helped me explain…

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People have options in life. Whenever you buy a product or service, you choose what to buy, based on the issue you want resolved. Your clients are the same, they have choices. You may know that you are the best and obvious choice for them, but here’s the problem: all of your competitors know that…

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Analysis Paralysis is a real and insidious. The problem grows because we tend to speak in terms of necessity: I need more information; I need more preparation; it has to be perfect. My suggestion to you today is that you focus not on being perfect, but rather on being valuable. What is Perfect? That is…

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