It’s not you: it’s them.
Everything your business does is about your clients. And nothing your business does matters if it isn’t what your clients want.
In the words of the great Peter Drucker, the sole purpose of a business is to: “create and keep a customer“.
You might have a great product, be a nice person, use the latest technology, have years of experience, and win all the industry awards, but if you aren’t delivering what clients really want, none of it matters.
What do clients want?
It’s what they want.
And what they want is the result of your work. A great car is useless to the commuter if it doesn’t drive well on city roads. A gorgeous website is useless to the business owner if it isn’t accessible by clients. A beautiful store is useless to the consumer if the products aren’t properly on display.
When your clients use your services, they want that outcome to change their lives.
What do you deliver?
Always give clients what they want.
Not sometimes, not most of the time: always. Become a reliable resource.
To do this, you need a set system of operations, a good understanding of your clients, and consistency. Over the next 5 weeks, we will look in detail at each core element of:
- Understanding your clients
- Operating accordingly
- Communicating effectively
- Hiring the right people
- And recognizing success
Do you have a good grasp on what clients want? Can you explain how that is different from what they need? Not sure? Schedule a free 30 minute call and let’s see what you have.