Posts Tagged ‘product management’
Why Professional Problems Happen: A Client-Centric Problem-Solving Strategy. (The Worksheet)
There’s a story about a high school nurse giving crutches to every student. If they had a nosebleed, a cold, or a cut on their arm, she gave them all crutches. Maybe it was a symbolic gesture telling students to take care of themselves. But more likely it was a simple story about solving the…
Read MoreManaging Customer Expectations: A Roadmap to Success. (The Worksheet)
You’re stuck in traffic, inching forward without any idea why. The wait feels endless and frustrating. What on earth is all this for? Then you see it: construction up ahead. Well, now it all makes sense. Now put this in a business context: you are the construction and your client is stuck in line. But…
Read MoreFrom Goals to Gratitude: Better Goals For Devoted Clients. (The Worksheet)
“The secret to setting up the correct goals is to always tie your goals to your customers,” writes Pooja Agnihotri in her insightful book, 17 Reasons Why Businesses Fail. I agree. As regular readers will know: your business goals should address your 3 core pillars of Business Goals, Happy Employees, and Loyal Customers. The question…
Read MoreStreamlined Customization: Exceptional Customer Experiences. (The Worksheet)
We talked about making the customer experience easy for customers. But what about making it easy for our employees? Employees should be able to get through the process easily. That saves them energy and time for what truly matters: customization, problem-solving, and creating a memorable experience. Making it easy Make sure your employees are well-trained…
Read MoreConsistency Drives Customer Satisfaction: Service And Loyalty (The Worksheet)
You’re at a concert, eagerly awaiting your favorite band to take the stage. You know every word to every song, yet you still feel a sense of excitement and anticipation. Why? Because even though the experience is familiar, it’s still incredibly satisfying to hear it again. The same is true in customer experience. What customers…
Read MoreDitch the Buzzwords: A Worksheet for Jargon-Free Communication. (The Worksheet)
The first steps of making pesto sauce: Deposit basil leaves within a mortar & pestle, interjecting with a bisected garlic clove, deprived of its center germ. Labor the mortar utilizing the pestle to create synergy between the ingredients for a luscious composition. Adjoin pine nuts and continue your pursuit. Would you buy this cookbook after…
Read MoreBeyond Instructions: Delegating Responsibilities, Not Just Tasks. (The Worksheet)
When you need a diced bell pepper, what matters is that you have a diced bell pepper, not how it was chopped. Getting things done in your business is not that different. What matters in your business is getting results while respecting your principles. Those are the boundaries. Within those boundaries, there is space to…
Read MoreFrom Strengths to Strategies: Differentiate Your Goals. (The Worksheet)
There is a reason teachers don’t want us to copy in school. It’s not just so that we learn the material. It is also so that we learn not to copy. Because so much in life is better when it is our own. One such point: business goals. Your business goals can’t be based on…
Read MoreFeed The Soil, Not The Plant: Client Version. (The Worksheet)
Having a great place to buy makes people want to buy from there. It is not just your employees who thrive in a good environment. Your clients do too. There will always be another version of you: another law firm, another restaurant, another hair stylist, another marketing agency, another everything. It’s three things: value, quality,…
Read MoreIt’s Time To Deliver: the Official Meeting of Brand and Value (7/8)🎁
All of the best branding, values, and employees, will eventually come together in your final product. What you do for the client. How you improve your client’s life. You explain all that in your value proposition. If your brand is the promise you make, your value proposition is the product you offer. Value proposition Value…
Read More