Posts Tagged ‘product management’
It’s Time To Deliver: the Official Meeting of Brand and Value (7/8)🎁
All of the best branding, values, and employees, will eventually come together in your final product. What you do for the client. How you improve your client’s life. You explain all that in your value proposition. If your brand is the promise you make, your value proposition is the product you offer. Value proposition Value…
Read MoreThe fun factor: how to build your customer experience 🥳(5/5)
Benefits aren’t everything: complete your offering with a great customer experience. I am obliged to eat every single day. Since it is something I must do, I am determined to have fun doing it. Once your clients are convinced by your benefits, they still have to work with you on it all. Make sure they…
Read MoreSpeak Like a Pro: Turn Technical Jargon into Tangible Benefits 🛠️ (4/5)
You can make a client’s life better, you can make a client’s business better, but don’t forget to also make their work better. Use your technical skills to ease their day-to-day efforts. It’s how you solve problems they can’t solve themselves. These are your technical benefits. Technical benefits It’s all about how you’re different from…
Read MoreAre you building a culture of innovation in the workplace? 🔣(4/6)
I want all my clients to be great managers. All my clients want to be great managers. And that means that they know the difference between managing and micromanaging. In short: It’s not about being hands-off, but rather finding that sweet spot where your team feels supported, yet challenged to push the boundaries. The boundaries…
Read MoreWhy would anyone buy your product? The formula for business traction 🛍️ (4/6)
We have come, according to Forbes, to the 8th slide in your presentation, and it is finally time to talk about your product. Even more important than what your product (or service) does is why it’s appealing. What is traction Your business should have traction. In other words, have clients, momentum, and interest. So we…
Read MorePut the client first when you talk about your business 🥇 (2/6)
Now that you’ve got an enticing mission statement, it’s time to talk about clients. Who are you serving on this great adventure? Explain the problem your clients have, and explain how you solve it. If you were a dentist If I have a toothache I go to the dentist. I have no idea what I…
Read MoreHow to always give clients what they want
It’s not you: it’s them. Everything your business does is about your clients. And nothing your business does matters if it isn’t what your clients want. In the words of the great Peter Drucker, the sole purpose of a business is to: “create and keep a customer“. You might have a great product, be a…
Read MoreOperational efficiency: an essential to grow your business
Business growth is what we’re talking about, but to achieve growth, you must scale your business. Growing your business means adding parts. More clients, more employees, more desks, more anything. Scaling your business means that your revenue increases, but your resources stay about the same. For more on that see my post Why scaling is…
Read MoreBuying software is not a business goal
When you want to build a table, you know it’s not enough to buy a hammer. When you want to make pizza, you know it’s not enough to buy a pizza stone. You know that buying the tools is not the same as creating the thing. And yet so often, when people want to build…
Read MoreHow to make your business pass the So What test?
New year, new you, new resolutions, new goals. But all in the service of what, exactly? As you start the new year – or any new day – make sure you know why you do the things you do and why others should take interest. Make sure your business passes the so what test. What…
Read More