Posts Tagged ‘product management’
How to always give clients what they want
It’s not you: it’s them. Everything your business does is about your clients. And nothing your business does matters if it isn’t what your clients want. In the words of the great Peter Drucker, the sole purpose of a business is to: “create and keep a customer“. You might have a great product, be a…
Read MoreOperational efficiency: an essential to grow your business
Business growth is what we’re talking about, but to achieve growth, you must scale your business. Growing your business means adding parts. More clients, more employees, more desks, more anything. Scaling your business means that your revenue increases, but your resources stay about the same. For more on that see my post Why scaling is…
Read MoreBuying software is not a business goal
When you want to build a table, you know it’s not enough to buy a hammer. When you want to make pizza, you know it’s not enough to buy a pizza stone. You know that buying the tools is not the same as creating the thing. And yet so often, when people want to build…
Read MoreHow to make your business pass the So What test?
New year, new you, new resolutions, new goals. But all in the service of what, exactly? As you start the new year – or any new day – make sure you know why you do the things you do and why others should take interest. Make sure your business passes the so what test. What…
Read MoreDo you know what you are selling?
Nobody goes to a restaurant for scrambled eggs. It is both easier and faster to make scrambled eggs at home. People go to a restaurant for everything else: the atmosphere, the service, not having to do the dishes. Chances are: your profession has a DIY option too. What makes the difference to buyers between DIY…
Read MoreHow to stop thinking (and why)
Let’s start with the homework today: write down five things you know to be true about your business. Make them simple sentences, describing 5 facts that you know thanks to your expertise. A realtor might write down that unexpected repairs are the biggest regret of over 33% of home buyers. A plumber might say that…
Read MoreHow To Be (and not be) Innovative in Business
Your clients like what you offer. And you want to keep it that way. But then, suddenly, your competitor metaphorically drives by in a shiny new vehicle with apps and features you had never considered. And now you also want that metaphorical new car. How not to be innovative So you start developing your product…
Read MoreWhere do you get your best ideas?
A global pandemic is a rare and unusual form of disruption. Although the whole point is that we never see it coming. Disruption comes from unexpected places, and even hindsight is often short-sighted on learning its lessons. Let’s walk through three lessons from three highly disruptive episodes of recent business generations. Disruption story one: Uber…
Read MoreFeatures Or Benefits
What is the difference? Which is more important? How much does it matter? At some point － maybe working on your website, or hiring your first marketing agency, or responding to a client request － you have been confronted with the battle between features and benefits. And perhaps a debate about which one is more…
Read MoreThe Reviewing Buyer
Each buyer is inspired in a different way. When buyers come to you, they will talk to you about your own services and try to use your language. But by asking the right questions, you can understand what has really brought them to your door. Understanding their journey to get to you will allow you…
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