Empathy: how to use it when talking to clients 🤝 (4/6)

Understanding your clients is the first part.  Having a consistent process for serving your clients is essential.  Now you have to tell your clients about it. Client communication is more than product messages and website text. It happens every time you speak to, email, or text them. It is in every sentence you share. Here…

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Three ways to understand your clients better 🧐 (2/6)

There is only one way to offer a great customer experience: to understand your clients.  I mean really understand them. Not as a general category, or a demographic. Understand them as people and individuals, even when you tackle them as a group.  How do you do that? What does it mean to understand your clients?…

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How to always give clients what they want

It’s not you: it’s them.  Everything your business does is about your clients. And nothing your business does matters if it isn’t what your clients want.  In the words of the great Peter Drucker, the sole purpose of a business is to: “create and keep a customer“. You might have a great product, be a…

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Customer experience: an essential to grow your business

You want to make your customer happy.  That’s not the same as having happy customers.  It doesn’t matter if your customers are simply happy people (although it’s nice). The important thing is that the actions you take contribute to their happiness. That’s what you want your customer experience to achieve.  What is the customer experience?…

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3 must-know essentials to grow your business

Just start

You want to grow your business.  Why else would you be in business if not for some type of growth? After all, growth brings you more than just revenue. It is also about new opportunities, new clients, additional products or services, stronger bargaining power, better talent, and especially: increased value for a future exit.  Growth,…

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Audience: part 2 of the 2 sides of business

People purchase your service or product with their money, time, habits, and more. They are your audience.  And the second side of your business.  As mentioned last week, everything you do internally will allow you to delight your audience. This side of your business is not about you anymore. It is all about them.  What…

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3 key business skills, part 2: Marketing

It is also essential to let the world know about your business. Your marketing should do more than just announce your presence. It should “attract” customers.  It’s about finding your market and being there, building strong and long-lasting relationships.  Take your marketing in 3 stages.  They need to know they need you Start by making…

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Three things you don’t do, but keep talking about

There are good ways to talk about your business, and there are bad ways to talk about your business.  The good ways make people understand what you do and want to work with you.  The bad ways leave people confused, uninformed, or bored.  The following are three bad ways to talk about your business: while…

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Take your business from perfect to valuable🤩

Photo by Samuel Zeller on Unsplash

Perfection: the absence of flaws.  Generally filed somewhere between time travel, magic wands, and unicorns. In other words: the fantasy section.  The pursuit of perfection in your business will lead nowhere. Replace it with the pursuit of value. After all: “Perfection is the elimination of flaws. Value is the creation of worth.” (For more fun…

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