We are all sales people.  Not according to our job titles or our job descriptions. But the reality is: we all have to be finding and bringing new clients to our businesses.  Whether you are the business owner or sales person specifically, if you play any role in developing new business, these five truths apply…

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A comment I have heard in at least four different conversations over the past couple of months: “I sell peace of mind”.  The four people who said this were: an attorney, a beauty salon owner, an auto mechanic, and a doggy day care owner.  But they all sell the same thing… or do they?  What…

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Might have red hair, or be a company with fifty employees, or drive a Honda. Your ideal client might have a certain job title, be in a particular marital status, have a particular responsibility. Different companies and products will have different essentials to describe their ideal clients. Each list of “must-haves” and “nice-to-haves” will be…

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Rescue a CEO is a blog operating under the CEO Blog Nation umbrella, and I am delighted to have been featured as one of their 25 Entrepreneurs Sharing Business Tips. See number 17 on the page.

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And if there is only one take-away from this post – and the conference – let it be this: that it is, indeed, all about the customer. Even those things that are, seemingly, not about the customer, like internal operations, employee training, investor communication, etc. A business needs a viable market opportunity to be successful,…

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Running a business is a balancing act, first and foremost of working at your business versus working in your business. My job is to help my clients manage this balance effectively increasing productivity, growth, and focus. The Jim Moran Institute for Global Entrepreneurship has the same goal. They provide classes, training programs, speakers and, of…

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It is my absolute pleasure to be presenting at this year’s Jim Moran Institute’s Small Business Leadership Conference held in Orlando, FL, from August 1st – 3rd. This year’s conference theme is: It’s All About The Customer! Regular readers of this blog will know that I could not give up an opportunity to participate in this…

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(Photo: Gustavo Frazao/Shutterstock)

A big thank you to Meg Hall of Creative Kitsune and NCR Silver for using me as a source for their blog post: 10 Business Buzzwords It’s Time to Retire Following on my series of blog posts on effective messaging towards problem solving, and my ongoing series on buzzwords to avoid, Meg called me up…

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We first discussed this last year – and it remains true: nobody wants your product. Understanding this is fundamental to Problem Solving sales. When people buy, it is not about you – the seller. It is all completely about them – the buyer. Do you know what happens after you have left the room? Do…

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