What you don’t know about… Marketing 🧮
Marketing can feel like a guessing game, a mixture of magic and luck.
But that feeling is wrong.
When done right, marketing is highly planned and equally measurable.
Marketing is data
To learn more I spoke to Marc Apple, founder of the digital marketing agency Forward Push.
Marketing is all about tracking data. But which data?
“Start with Key Performance Indicators (KPIs) and make sure they are aligned with the organization’s objectives.”
These KPIs come first, and “will serve as a compass for their marketing efforts”.
There are three key areas where KPI-driven data will offer “informed decisions and drive business growth”:
Audience
Learn to “understand your target audience through demographic data, psychographics, and engagement metrics”.
Customer journey
As you work with prospects “analyze data at each stage of the conversion funnel which then allows you to identify areas of improvement and conversion bottlenecks”.
ROI
Know what you are getting. “Calculating the Return on Investment (ROI) ensures that your marketing efforts are effective and profitable”.
Marketing is business
Let your marketing agency know your business goals, and then use the data to make decisions.
And be open:
“Our best clients are the ones that are open to discussing past successes and failures, … and are able to set expectations not only for themselves but their agency”.
What next
Start with KPIs: my $3500 Happy Employees consulting package will leave you with a mission, your guiding principles, and your needed KPIs.
Then call Marc to work on transforming your business goals, to marketing stories, to data, to wisdom.
“Business owners and leaders can transform data into a story by following these steps:
- Know your audience and tailor your narrative to their perspective and goals.
- Identify a narrative arc, with a beginning, middle, and end, using key data points.
- Focus on the “why” behind the data, explaining insights and implications.
- Use visualizations to make the data visually appealing and easier to understand.
- Bring the data to life with real-world examples or case studies.
- Keep the story simple yet impactful, using clear language and concise messaging.”