Posts Tagged ‘marketing strategy’
Laser Focus, Bigger Profits: The Power of Niche. (The Exercise)
Every small business needs management consulting. But not every small business is a good fit for my management consulting. Much like not every animal with four legs is a cat. Many small businesses worry about being too specific – too niche – in their market, for fear of losing business to competitors. To quote the…
Read MoreWhat you don’t know about… Websites 👨🏻💻
“Everybody who comes to a website has a task.” Wise words from Jason Wade, founder of Sitetrustee, offering website management. A business website isn’t for leisurely browsing. Business websites are designed to help people accomplish something. It is your job to make that accomplishment easy. What is a website about Every website is about that…
Read MoreWhat you don’t know about… Marketing 🧮
Marketing can feel like a guessing game, a mixture of magic and luck. But that feeling is wrong. When done right, marketing is highly planned and equally measurable. Marketing is data To learn more I spoke to Marc Apple, founder of the digital marketing agency Forward Push. Marketing is all about tracking data. But which…
Read MoreWhat you don’t know about… Advertising 📺
Advertising… that sounds big, right? Superbowl ads, Billboards, Times Square… In other words: big budgets and big business. Not really: advertising is for every business, big and small. To understand more about this often-elusive topic, I spoke with Matt Spett of Rebel Fox, an advertising agency present in Atlanta and Pittsburgh. Communication Matt explains that…
Read MoreWhat you don’t know about… Graphic Design 🎨
Visual communication is effective, fast, and valuable. This much we established last week. A fundamental component of any visual communication is design. But what does that even mean? Can I download some free graphics, commission, and off-the-shelf logo, and use Papyrus font for all my materials? Sure… I could… but I shouldn’t. I sat down…
Read MoreWhat you don’t know about… Video Marketing 📽️
Visual communication has been around for a long time. Hieroglyphics, cave paintings, and ancient carvings were around long before alphabets. Today we use video: on YouTube, Instagram, TikTok, and whatever new platform will be all the rage by the time this post goes live in a few hours. So I sat down with Mohua Thakurta,…
Read MoreWhat you don’t know about… Translation 🔡
Translation is easy these days. Google Translate can handle it. You’ll get an instantaneous result and you will understand what you’re reading. On the other hand… We have all had the chance to laugh at a bad translation on a menu. And as long as it’s just a menu, no big deal. But what if…
Read MoreWhat you don’t know about… Online Presence 🖥️
Pretend you own a store. And your business runs from that store. After you get a space, you put your name on the door, and then you go work from home. It seems like a huge waste of resources, right? If you’re not actively managing your online presence, you’re doing just that. I learned this…
Read MoreWhy it’s all about the benefits: features work, benefits sell ❗️(1/5)
Nobody has ever bought a Coca-Cola because it is carbonated, dark, sweet, liquid, made from a mix of flavors, has a red and white logo, or is sold in over 200 countries. People buy Coca-Cola because it is refreshing, tasty, and has a popular or nostalgic appeal. People buy Coca-Cola because of its benefits. And…
Read MoreWhy would anyone buy your product? The formula for business traction 🛍️ (4/6)
We have come, according to Forbes, to the 8th slide in your presentation, and it is finally time to talk about your product. Even more important than what your product (or service) does is why it’s appealing. What is traction Your business should have traction. In other words, have clients, momentum, and interest. So we…
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