Laser Focus, Bigger Profits: The Power of Niche. (The Worksheet)

Unique Value Proposition

Every small business needs management consulting.  But not every small business is a good fit for my management consulting. Much like not every animal with four legs is a cat.  Many small businesses worry about being too specific – too niche – in their market, for fear of losing business to competitors.  To quote the…

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What you now know about… Everything 😀

Your business does not exist in isolation.  You now know some of the most common service providers you’ll work with in your business. Most importantly, you know that working with any service provider always comes down to one thing: That one thing.  Know one thing Your business service provider wants to know one thing: what…

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What you don’t know about… Websites 👨🏻‍💻

Just start

“Everybody who comes to a website has a task.” Wise words from Jason Wade, founder of Sitetrustee, offering website management. A business website isn’t for leisurely browsing. Business websites are designed to help people accomplish something. It is your job to make that accomplishment easy.  What is a website about  Every website is about that…

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What you don’t know about… Marketing 🧮 

Marketing can feel like a guessing game, a mixture of magic and luck. But that feeling is wrong.  When done right, marketing is highly planned and equally measurable.  Marketing is data To learn more I spoke to Marc Apple, founder of the digital marketing agency Forward Push.  Marketing is all about tracking data. But which…

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What you don’t know about… Advertising 📺

Advertising… that sounds big, right? Superbowl ads, Billboards, Times Square… In other words: big budgets and big business.  Not really: advertising is for every business, big and small.  To understand more about this often-elusive topic, I spoke with Matt Spett of Rebel Fox, an advertising agency present in Atlanta and Pittsburgh. Communication Matt explains that…

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The best way to make your employees happy (5/5) 🙌

Has it been a long week? Did last week’s cliffhanger leave you in an agony of suspense? Well, the wait is over.  Today let’s cover the second part of your employee meeting.  Annual Plan communication You’ve got everyone together to roll out your annual plan. But the whole point is that they are part of…

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How to write goals that matter… and that work (3/5) 👆

Last week you worked on the three questions you have to answer to write proper annual goals.  But our work here is not done yet.  Answering the questions is half the exercise. Now we have to structure those answers so they become more than ideas and hopes. They have to make a plan.  Goals that…

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