Decisions, decisions, decisions: start by saying no.

Decisions. What to eat for breakfast. How much coffee to have. Which route to take to work. What to listen to on the radio. What to do first. What to do later. When to take a break. Which shoes to wear.  Just some of the decisions we have to make within a few hours of…

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The ten minute business plan

Let me start by pointing out that you will not write a “Business Plan” – big B big P – in ten minutes. Not something an investor or a bank would accept.  But you can write a preliminary business plan – small b small p – in ten minutes.  And that business plan will be…

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The three pillars of a sustainable business

When you search for images of an ancient Greek temple, most of what you see will have at least a foundation and columns remaining.  This image springs to mind when I think of a sustainable business.  The foundation is the mission.  The columns are the business pillars of happy employees, loyal clients, and business goals. …

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How to make your business pass the So What test?

New year, new you, new resolutions, new goals.  But all in the service of what, exactly? As you start the new year – or any new day – make sure you know why you do the things you do and why others should take interest.  Make sure your business passes the so what test. What…

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How to be the smartest person in the room

Who is the smartest person? The person who knows the most? Or the person who learns the most? Conversation  When you are trying to connect with somebody, you probably won’t pull out a PowerPoint and give them a 20-minute presentation.  You will engage in a conversation, which means more than one person speaking and some…

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It’s easy to find out what your clients value

Value is a highly subjective attribute.  It is about significance, worth, and usefulness. And each person makes these determinations in their way.  When you are writing your value proposition, and are deciding what your clients want to accomplish, don’t forget to consider their personal needs.  Personal Value When I train clients on writing their value…

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Why scaling is better than growth for your business

Growing your business means adding parts. More clients, more employees, more desks, more anything.  Scaling your business means that your revenue increases, but your resources stay about the same.  More clients, but without more of everything else.  Why scaling is better than growing If doubling your client numbers means doubling the resources you need to…

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The Formula to Balance Your Business

Opportunity & risk.  Gains & losses.  Promotion & Prevention.  These are all ways to describe the balance a business needs to succeed. You can’t avoid risk, and you – hopefully – have plenty of opportunities. Making these two things coexist is important, but one of the hardest things to do.  Business potential Back in 2017,…

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Your employees don’t know what to do

Job titles are great for algorithms in job search sites; job roles are better for managing your business.  Following my March article explaining this difference, I received some great feedback from people writing roles for their own business.  The next step is to instruct your team. Does everybody know what they should be doing? It’s…

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Let’s talk about an entrepreneur’s biggest mistake

What is an entrepreneur’s biggest mistake? I was asked this question just the other day. And as much as I am not a fan of questions that require absolutes, I will still answer a question when it is posed.  And the answer to this one is: thinking they know what their customer wants.  One coin:…

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