What you don’t know about… Marketing 🧮 

Marketing can feel like a guessing game, a mixture of magic and luck. But that feeling is wrong.  When done right, marketing is highly planned and equally measurable.  Marketing is data To learn more I spoke to Marc Apple, founder of the digital marketing agency Forward Push.  Marketing is all about tracking data. But which…

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What you don’t know about… Storytelling 📖

Over the last couple of weeks, we learned about how powerful visuals are in conveying information.  On the other hand: what information are we conveying?  Small businesses want to talk about what they do and how they do it, but is that what people want to hear?  Let’s find out from the expert: Anita Henderson,…

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The fun factor: how to build your customer experience 🥳(5/5)

Benefits aren’t everything: complete your offering with a great customer experience.  I am obliged to eat every single day. Since it is something I must do, I am determined to have fun doing it.  Once your clients are convinced by your benefits, they still have to work with you on it all. Make sure they…

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Give the people what they want: the power of personal benefits 🎁 (2/5)

Humans are rational beings.  But not too much.  Around 95% of our buying decisions happen in the subconscious mind, not the conscious, logical mind, according to Harvard professor Gerald Zaltman.  There is a scientific reason: our subconscious mind can process volumes more data than our conscious mind, so while we think we are considering 3-4…

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Three ways to measure customer satisfaction

“Our customers love us, we have never had a complaint.” Ahem.  The speaker, here, is drawing a rather unscientific conclusion. Just because clients have never complained, does not necessarily mean that they love the service they are getting.  To be able to say “Our customers love us”, collect some empirical evidence using one of the…

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