Why would anyone buy your product? The formula for business traction 🛍️ (4/6)

We have come, according to Forbes, to the 8th slide in your presentation, and it is finally time to talk about your product. 

Even more important than what your product (or service) does is why it’s appealing.

What is traction

Your business should have traction. In other words, have clients, momentum, and interest. So we could also call this: attraction. 

Traction is based on things like repeat business, marketing results, and industry recognition. What matters for our purposes is what you can do to stay appealing. 

Here is a simple instruction: be aware of your surroundings. 

What are clients doing

You have to stay relevant

Whenever you describe your product, I always suggest you start with why it’s needed.

What causes a need for your product, and how does your client experience that need? 

You have done part of this work already, thanks to the previous posts. Now use that same information to describe your product. 

What are competitors doing

You have to stay innovative. 

Your current competitors will evolve, and new competitors will enter the market. 

If you know what sets you apart, you can adapt without sacrificing your core values.

What are your employees doing

You have to stay consistent. 

How your employees behave is how your clients will think of you. 

Do you know what clients are saying about you behind your back? Find out. Make sure it is what you want them to be saying. 

What next

Send me one paragraph that describes your product and manages to touch on your client needs, your competitive advantage, and your internal principles. Then let’s hop on a call and decide what to improve.