Posts Tagged ‘competition analysis’
Laser Focus, Bigger Profits: The Power of Niche. (The Exercise)
Every small business needs management consulting. But not every small business is a good fit for my management consulting. Much like not every animal with four legs is a cat. Many small businesses worry about being too specific – too niche – in their market, for fear of losing business to competitors. To quote the…
Read MoreCompetitive positioning: the formula to control the things you can’t control (2/8) 🕹️
There are a lot of people out there. And a lot of businesses. And a lot of businesses say they offer what you offer. And you can’t control any of it. It’s up to you to make your business stand out among all these other competitors. That’s why you want a solid brand. Your position…
Read MoreWhy would anyone buy your product? The formula for business traction 🛍️ (4/6)
We have come, according to Forbes, to the 8th slide in your presentation, and it is finally time to talk about your product. Even more important than what your product (or service) does is why it’s appealing. What is traction Your business should have traction. In other words, have clients, momentum, and interest. So we…
Read MoreAll the Whos That Matter to Your Business: Understand Your Clients and Competitors 🥸 (3/6)
A business is nothing without its clients. And that’s what Forbes puts next in your pitch, suggesting the three next sections as We could summarize all this as the Whos, & why them. Who is a client The worst answer you can give here is “anybody”. Anybody is not your client, but somebody is. Describe…
Read MoreSuddenly, your clients change their mind 🤷🏻♀️ (4/4)
Sometimes, your competition is your clients themselves. And how they make decisions. Because, of course, they can change their mind completely and not buy from you OR your competitors. Replacements Your client’s life keeps happening around and beside and before and after their need for you. In other words: you are not the only thing…
Read MoreThe curse of too many options pushes your clients away 🫣 (3/4)
Your clients are not just choosing between you and that one competitor. They are not just choosing between you and all your direct competitors either. Your clients have options. All sorts of options. Too many options. And it can be hard for them to decide how to spend their money. Being good is not enough…
Read MoreHow are you not like the business exactly like you 🔁 (2/4)
No two businesses are the same. People who offer the same product or service as you aren’t exactly like you. With last week’s post, you defined your business in various ways. Now it’s time to take that to market and see how it works alongside other businesses that do what you do. Who are your…
Read MoreThe easiest way to be better than the competition is to be different🦾 (1/4)
You will never be the only business offering what you offer. You will always have competition. Some of your competition will look and sound a lot like you. Some won’t. But they will exist and they will try to attract your clients. What should you do? Be better? But better than what? And according to…
Read MoreCustomer experience: an essential to grow your business
You want to make your customer happy. That’s not the same as having happy customers. It doesn’t matter if your customers are simply happy people (although it’s nice). The important thing is that the actions you take contribute to their happiness. That’s what you want your customer experience to achieve. What is the customer experience?…
Read MoreA business plan starts with questions
We have talked about why a business plan is important, and even how to write one in ten minutes. Two ways Tuesday On Your Business is trying to make business planning effective and simple at the same time. In response to this, many of you have correctly asked: what about the content that goes into…
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