Suddenly, your clients change their mind 🤷🏻‍♀️  (4/4)

Sometimes, your competition is your clients themselves.  And how they make decisions.  Because, of course, they can change their mind completely and not buy from you OR your competitors.  Replacements Your client’s life keeps happening around and beside and before and after their need for you.  In other words: you are not the only thing…

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The curse of too many options pushes your clients away 🫣 (3/4)

Your clients are not just choosing between you and that one competitor.  They are not just choosing between you and all your direct competitors either.  Your clients have options. All sorts of options. Too many options.  And it can be hard for them to decide how to spend their money.  Being good is not enough…

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How are you not like the business exactly like you 🔁 (2/4)

Unique Value Proposition

No two businesses are the same. People who offer the same product or service as you aren’t exactly like you.  With last week’s post, you defined your business in various ways.  Now it’s time to take that to market and see how it works alongside other businesses that do what you do.  Who are your…

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Customer experience: an essential to grow your business

You want to make your customer happy.  That’s not the same as having happy customers.  It doesn’t matter if your customers are simply happy people (although it’s nice). The important thing is that the actions you take contribute to their happiness. That’s what you want your customer experience to achieve.  What is the customer experience?…

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A business plan starts with questions

We have talked about why a business plan is important, and even how to write one in ten minutes. Two ways Tuesday On Your Business is trying to make business planning effective and simple at the same time.  In response to this, many of you have correctly asked: what about the content that goes into…

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The 5 best ways to alienate your clients

Learn from your mistakes, examine your failures, and begin with your blunders.  We all know the importance of doing things incorrectly, as a way to learn to do them correctly. Thomas Edison is credited with saying: “I didn’t fail. I just found 2,000 ways not to make a lightbulb”.  Let’s embrace the value of finding…

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