There are a lot of people out there.
And a lot of businesses.
And a lot of businesses say they offer what you offer.
And you can’t control any of it.
It’s up to you to make your business stand out among all these other competitors.
That’s why you want a solid brand.
Figuring out your exact competitive position requires a mix of brainstorming and research.
You have to know your strengths, your unique qualities, your culture (there it is!), and your principles.
(Follow the link, there are plenty of tips on this blog for ways to brainstorm about this).
You have to know the marketplace, who else is out there, what the buyers’ environment is, and how people make decisions.
Then tell the world a little about yourself, how you’re different, and what’s special about you.
When you know what makes you you, the competition becomes less scary and less threatening. You know who you are and you show up with confidence.
Your brand is what gives you that confidence.
Your culture is how you exhibit that confidence.
And that is another reason why your brand and your culture have to match.
What is the most important thing about your brand? Let’s figure it out together – click on Contact me to get started.