Posts Tagged ‘brand strategy’
What you don’t know about… Graphic Design 🎨
Visual communication is effective, fast, and valuable. This much we established last week. A fundamental component of any visual communication is design. But what does that even mean? Can I download some free graphics, commission, and off-the-shelf logo, and use Papyrus font for all my materials? Sure… I could… but I shouldn’t. I sat down…
Read MoreWhy PR Loves a Happy Home: Strong Branding and Culture (8/8) 🔊
A strong brand, a great culture, wonderful people, and offering true value are all vital. And so is telling the world. Especially now that you have so much to share. Enter messaging. And to learn more about that, I spoke to the founder of SowGrow PR, the always insightful Stephanie Richards. What messaging is Where…
Read MoreIt’s Time To Deliver: the Official Meeting of Brand and Value (7/8)🎁
All of the best branding, values, and employees, will eventually come together in your final product. What you do for the client. How you improve your client’s life. You explain all that in your value proposition. If your brand is the promise you make, your value proposition is the product you offer. Value proposition Value…
Read MoreThe People Equation: Branding + Hiring = Formula for Double Success (6/8)🤩
Have you noticed a common theme throughout these branding posts? It keeps coming up even if not explicitly. What am I talking about? People. It’s always all about people. How people in your company behave. How people in your company work. People and branding are tightly intertwined. Branding or hiring, which comes first? A strong…
Read MoreThe Unexpected Tool for Cultural Brilliance: Your Organizational Chart (5/8)🏢
How do you make sure you keep your promises? Your brand is a promise to employees. Now you have to keep it. Every interaction you have with the public should reflect your brand, and therefore your culture. Enter: the organizational chart. Organizational chart That’s that diagram that shows everybody’s job titles and has lines going…
Read MoreIt’s much more than a logo: Branding ABCs (or act, be, see) (4/8) 🎨
We have talked about your competitive positioning and how important that is to your brand. We have talked about your company culture and how important that is to your brand. It’s time to talk about “brand”: what is branding, after all? To answer that question, I would like to thank the wonderful Kriston Sellier, founder…
Read MoreBranding from Within: The Reasons of Mission and Values(3/8) 🎇
We all agree that your business has a brand. And we all agree that your brand must reflect your culture. So… what is your culture? It is not enough to say “good”, “bad”, “friendly”, or “serious”. If you want your brand to be a true reflection of your culture, you have to define it clearly. …
Read MoreCompetitive positioning: the formula to control the things you can’t control (2/8) 🕹️
There are a lot of people out there. And a lot of businesses. And a lot of businesses say they offer what you offer. And you can’t control any of it. It’s up to you to make your business stand out among all these other competitors. That’s why you want a solid brand. Your position…
Read MoreAn inseparable connection: there is no brand without culture (1/8) 🌟
Branding is important. Company culture is important. But what is most important is the relationship between branding and company culture. What is that relationship? They have to be consistent. They have to work well together. Each one proves that the other is true. What is a brand A brand is not just a logo or…
Read MoreWhy would anyone buy your product? The formula for business traction 🛍️ (4/6)
We have come, according to Forbes, to the 8th slide in your presentation, and it is finally time to talk about your product. Even more important than what your product (or service) does is why it’s appealing. What is traction Your business should have traction. In other words, have clients, momentum, and interest. So we…
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