Empathy: how to use it when talking to clients 🤝 (4/6)

Understanding your clients is the first part.  Having a consistent process for serving your clients is essential.  Now you have to tell your clients about it. Client communication is more than product messages and website text. It happens every time you speak to, email, or text them. It is in every sentence you share. Here…

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3 key business skills, part 2: Marketing

It is also essential to let the world know about your business. Your marketing should do more than just announce your presence. It should “attract” customers.  It’s about finding your market and being there, building strong and long-lasting relationships.  Take your marketing in 3 stages.  They need to know they need you Start by making…

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The 4 stages of a new hire (but only use 3)

Congratulations: you hired someone new!  And of course, they are the right person. Probably. Almost definitely. But, still, we need to have a conversation.  New hire journey First of all: of course you do. It will take everyone time to learn the job, the business, the culture, and even what to do when the coffee…

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The 5 best ways to alienate your clients

Learn from your mistakes, examine your failures, and begin with your blunders.  We all know the importance of doing things incorrectly, as a way to learn to do them correctly. Thomas Edison is credited with saying: “I didn’t fail. I just found 2,000 ways not to make a lightbulb”.  Let’s embrace the value of finding…

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Three things you don’t do, but keep talking about

There are good ways to talk about your business, and there are bad ways to talk about your business.  The good ways make people understand what you do and want to work with you.  The bad ways leave people confused, uninformed, or bored.  The following are three bad ways to talk about your business: while…

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Why you should stop trying to be better

It’s a little bit like trying to be perfect. Trying to be better does not add value.  But wait: doesn’t better mean an improvement? Wouldn’t that automatically add value?  Yes and no.  Better is comparative to a previous version or an outside influence. Value is, remains, will always be, about the client.  Better and best…

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Yes, business person: your work is creative

Photo by Alice Achterhof on Unsplash

I am talking to you, the accountant. And you, the attorney. I am talking to you: the realtor, the banker, the writer, and the art hanger.  Everybody reading this, all of our work is creative.  It is the core idea in my interview on Jessica Matthews’ How I Create Me podcast.  Creativity is transformation When…

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Don’t tell me: show me

Raise your hand if you do not sell a quality service.  Hmm, it doesn’t look like anybody is participating. I suppose everybody here does offer a high-quality service.  And that’s exactly the problem.  If it is true for everybody, then it means nothing to anybody.  There is no such thing as quality Because if it…

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