Posts Tagged ‘brand strategy’
An inseparable connection: there is no brand without culture (1/8) 🌟
Branding is important. Company culture is important. But what is most important is the relationship between branding and company culture. What is that relationship? They have to be consistent. They have to work well together. Each one proves that the other is true. What is a brand A brand is not just a logo or…
Read MoreWhy would anyone buy your product? The formula for business traction 🛍️ (4/6)
We have come, according to Forbes, to the 8th slide in your presentation, and it is finally time to talk about your product. Even more important than what your product (or service) does is why it’s appealing. What is traction Your business should have traction. In other words, have clients, momentum, and interest. So we…
Read MoreWhy you have to write an investor presentation, even without investors 👩‍🏫
What are you doing this week to work ON your business, even for half an hour? How about starting a new investor presentation? What’s that you say: you don’t have investors? Well, that’s not the point. I want you to write this for you and your business. But isn’t it meant for investors? Yes. In…
Read MoreThe easiest way to be better than the competition is to be different🦾 (1/4)
You will never be the only business offering what you offer. You will always have competition. Some of your competition will look and sound a lot like you. Some won’t. But they will exist and they will try to attract your clients. What should you do? Be better? But better than what? And according to…
Read MoreEmpathy: how to use it when talking to clients 🤝 (4/6)
Understanding your clients is the first part. Having a consistent process for serving your clients is essential. Now you have to tell your clients about it. Client communication is more than product messages and website text. It happens every time you speak to, email, or text them. It is in every sentence you share. Here…
Read More3 key business skills, part 2: Marketing
It is also essential to let the world know about your business. Your marketing should do more than just announce your presence. It should “attract” customers. It’s about finding your market and being there, building strong and long-lasting relationships. Take your marketing in 3 stages. They need to know they need you Start by making…
Read MoreThe 4 stages of a new hire (but only use 3)
Congratulations: you hired someone new! And of course, they are the right person. Probably. Almost definitely. But, still, we need to have a conversation. New hire journey First of all: of course you do. It will take everyone time to learn the job, the business, the culture, and even what to do when the coffee…
Read MoreThe 5 best ways to alienate your clients
Learn from your mistakes, examine your failures, and begin with your blunders. We all know the importance of doing things incorrectly, as a way to learn to do them correctly. Thomas Edison is credited with saying: “I didn’t fail. I just found 2,000 ways not to make a lightbulb”. Let’s embrace the value of finding…
Read MoreThree things you don’t do, but keep talking about
There are good ways to talk about your business, and there are bad ways to talk about your business. The good ways make people understand what you do and want to work with you. The bad ways leave people confused, uninformed, or bored. The following are three bad ways to talk about your business: while…
Read MoreWhy you should stop trying to be better
It’s a little bit like trying to be perfect. Trying to be better does not add value. But wait: doesn’t better mean an improvement? Wouldn’t that automatically add value? Yes and no. Better is comparative to a previous version or an outside influence. Value is, remains, will always be, about the client. Better and best…
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