Posts Tagged ‘brand strategy’
Why you have to write an investor presentation, even without investors đ©âđ«
What are you doing this week to work ON your business, even for half an hour? How about starting a new investor presentation? Whatâs that you say: you donât have investors? Well, thatâs not the point. I want you to write this for you and your business. But isnât it meant for investors? Yes. In…
Read MoreThe easiest way to be better than the competition is to be differentđŠŸÂ (1/4)
You will never be the only business offering what you offer. You will always have competition. Some of your competition will look and sound a lot like you. Some wonât. But they will exist and they will try to attract your clients. What should you do? Be better? But better than what? And according to…
Read MoreEmpathy: how to use it when talking to clients đ€ (4/6)
Understanding your clients is the first part. Having a consistent process for serving your clients is essential. Now you have to tell your clients about it. Client communication is more than product messages and website text. It happens every time you speak to, email, or text them. It is in every sentence you share. Here…
Read More3 key business skills, part 2: Marketing
It is also essential to let the world know about your business. Your marketing should do more than just announce your presence. It should âattractâ customers. It’s about finding your market and being there, building strong and long-lasting relationships. Take your marketing in 3 stages. They need to know they need you Start by making…
Read MoreThe 4 stages of a new hire (but only use 3)
Congratulations: you hired someone new! And of course, they are the right person. Probably. Almost definitely. But, still, we need to have a conversation. New hire journey First of all: of course you do. It will take everyone time to learn the job, the business, the culture, and even what to do when the coffee…
Read MoreThe 5 best ways to alienate your clients
Learn from your mistakes, examine your failures, and begin with your blunders. We all know the importance of doing things incorrectly, as a way to learn to do them correctly. Thomas Edison is credited with saying: âI didn’t fail. I just found 2,000 ways not to make a lightbulbâ. Letâs embrace the value of finding…
Read MoreThree things you donât do, but keep talking about
There are good ways to talk about your business, and there are bad ways to talk about your business. The good ways make people understand what you do and want to work with you. The bad ways leave people confused, uninformed, or bored. The following are three bad ways to talk about your business: while…
Read MoreWhy you should stop trying to be better
Itâs a little bit like trying to be perfect. Trying to be better does not add value. But wait: doesnât better mean an improvement? Wouldnât that automatically add value? Yes and no. Better is comparative to a previous version or an outside influence. Value is, remains, will always be, about the client. Better and best…
Read MoreYes, business person: your work is creative
I am talking to you, the accountant. And you, the attorney. I am talking to you: the realtor, the banker, the writer, and the art hanger. Everybody reading this, all of our work is creative. It is the core idea in my interview on Jessica Matthewsâ How I Create Me podcast. Creativity is transformation When…
Read MoreDonât tell me: show me
Raise your hand if you do not sell a quality service. Hmm, it doesnât look like anybody is participating. I suppose everybody here does offer a high-quality service. And thatâs exactly the problem. If it is true for everybody, then it means nothing to anybody. There is no such thing as quality Because if it…
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