How to Create Loyal Customers
Loyal Customers are what happens when you keep your promises.
Your Value Proposition isn’t about you or what you do: it is about what your customer wants to get from working with you.
What is the promise you are making to your customers and how do you make sure you keep it? Whether you are entering a new market, setting new targets, or simply want to update how you talk about your business, The Promise workshop will give you a value proposition that is all about what people want to buy.
Ready to get started
A 3-part workshop, $2760.-
- Customer Needs
- Risk Mitigation
- Buyer Journey
For a single topic assessment and plan, at $950.- select from
- What Clients Want
- Risk Mitigation in Sales
- Build Your Buyer Journey
Testimonials
More Resources
A question I have heard many times, though expressed in different ways. It might be: “A brand is a logo and colors, right?” Or else: “I am my brand, what else do I need?” It is not always clear what a brand is, or why it matters to a business. Branding is everything you do…
What is the difference? Which is more important? How much does it matter? At some point － maybe working on your website, or hiring your first marketing agency, os responding to a client request － you have been confronted with the battle between features and benefits. And perhaps a debate about which one is more…
We are all sales people. Not according to our job titles or our job descriptions. But the reality is: we all have to be finding and bringing new clients to our businesses. Whether you are the business owner or sales person specifically, if you play any role in developing new business, these five truths apply…
A comment I have heard in at least four different conversations over the past couple of months: “I sell peace of mind”. The four people who said this were: an attorney, a beauty salon owner, an auto mechanic, and a doggy day care owner. But they all sell the same thing… or do they? What…
People have options. The content in this blog is about finding ways to always be the best option. To be the best option, you must be targeting the right clients and then solving their particular problems. I saw this happen recently with a CPA firm. The problem They were serving anyone. Everybody needs to file…
Your Ideal Client – as we determined in last week’s post – needs exactly the solution you provide. (Their need matches your service). That post covers half of the matter… ok, maybe ¾ of it… the point is: it focuses only on the client. But let’s face it: you have to serve the client. You…
Might have red hair, or be a company with fifty employees, or drive a Honda. Your ideal client might have a certain job title, be in a particular marital status, have a particular responsibility. Different companies and products will have different essentials to describe their ideal clients. Each list of “must-haves” and “nice-to-haves” will be…