How to Create Loyal Customers
Loyal Customers are what happens when you keep your promises.
Your Value Proposition isn’t about you or what you do: it is about what your customer wants to get from working with you.
What is the promise you are making to your customers and how do you make sure you keep it? Whether you are entering a new market, setting new targets, or simply want to update how you talk about your business, The Promise workshop will give you a value proposition that is all about what people want to buy.
Ready to get started
A 3-part workshop, $2760.-
- Customer Needs
- Risk Mitigation
- Buyer Journey
For a single topic assessment and plan, at $950.- select from
- What Clients Want
- Risk Mitigation in Sales
- Build Your Buyer Journey
Testimonials
More Resources
What jargon is jargon? When does a word go from being simply a word to being almost nonsensical? What is the tipping point from “I’m talking” to “I have stopped making much sense”? I feel so strongly about the (mis)use of jargon that I have a whole series of jargon-related posts on this website. My…
This saying from ancient Greek, “know thyself”, is often used as a warning against boastfulness. That’s good advice when it comes to describing your competitive advantage. You don’t want a value proposition that merely says you are better than the competition. Indeed, you don’t want a value proposition that talks about your competition at all. …
How do you know who is ready to buy from you, right now? How do you know who else would be willing to buy from you, if you managed to speak with them? How do you know who else would buy from you if only they knew that you existed? How do you know who…
A question I have heard many times, though expressed in different ways. It might be: “A brand is a logo and colors, right?” Or else: “I am my brand, what else do I need?” It is not always clear what a brand is, or why it matters to a business. Branding is everything you do…
What is the difference? Which is more important? How much does it matter? At some point － maybe working on your website, or hiring your first marketing agency, or responding to a client request － you have been confronted with the battle between features and benefits. And perhaps a debate about which one is more…