What you don’t know about… Video Marketing 📽️

Visual communication has been around for a long time. Hieroglyphics, cave paintings, and ancient carvings were around long before alphabets. 

Today we use video: on YouTube, Instagram, TikTok, and whatever new platform will be all the rage by the time this post goes live in a few hours. 

So I sat down with Mohua Thakurta, video producer and founder of Aaramba, a full-service video production company, to talk about the endurance and benefits of video marketing. 

Why video

Marketing is about the right information in front of the right people. 

Video is information turbocharged: videos also “engage audiences, boost brand awareness, increase customer engagement, and achieve specific business goals”. 

Videos are about “credibility and connection”. 

It’s more than just letting people know you exist: it’s starting a relationship.

“Websites and social media channels are like storefronts, and when visitors see a video on the site, they can meet the owner, promoting engagement and connection.”

Which video

Before you grab that smartphone and ring light, be aware of all the different types of videos you can make. 

There are branding, live-action, animated, testimonial, client, company, intro, promo, documentaries, explainers, behind-the-scenes videos, and more. “Each type serves a specific purpose and appeals to different audience preferences. “

Which ones should you use? Find out “where your audience lives and that should dictate the format you want to use.”

How to video

Start with your core idea. 

“It’s crucial to have one specific takeaway for your audience when creating a video.”

How do you choose the core idea? That should come from a well-defined value proposition and a plan. 

“Small businesses … need to know how they plan to use and repurpose the video. Understanding that creating videos requires time, effort, and commitment is also crucial.”

What next

If you could only say one sentence about your business, what would it be? Let’s work together on a simple, well-crafted value proposition, so you are ready to embark on the fruitful journey of video marketing.