Laser Focus, Bigger Profits: The Power of Niche. (The Worksheet)

Unique Value Proposition

Every small business needs management consulting.  But not every small business is a good fit for my management consulting. Much like not every animal with four legs is a cat.  Many small businesses worry about being too specific – too niche – in their market, for fear of losing business to competitors.  To quote the…

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What you don’t know about… Graphic Design 🎨

Photo by Alice Achterhof on Unsplash

Visual communication is effective, fast, and valuable. This much we established last week.  A fundamental component of any visual communication is design.  But what does that even mean?  Can I download some free graphics, commission, and off-the-shelf logo, and use Papyrus font for all my materials? Sure… I could… but I shouldn’t.  I sat down…

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What you don’t know about… Video Marketing 📽️

Visual communication has been around for a long time. Hieroglyphics, cave paintings, and ancient carvings were around long before alphabets.  Today we use video: on YouTube, Instagram, TikTok, and whatever new platform will be all the rage by the time this post goes live in a few hours.  So I sat down with Mohua Thakurta,…

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How to write goals that matter… and that work (3/5) 👆

Last week you worked on the three questions you have to answer to write proper annual goals.  But our work here is not done yet.  Answering the questions is half the exercise. Now we have to structure those answers so they become more than ideas and hopes. They have to make a plan.  Goals that…

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3 simple questions to write your best annual goals (2/5) ☝️

What if I told you 90% of senior executives don’t reach their strategic goals annually? That’s what research from The Economist Intelligence Unit has shown.  They say it’s because of flawed implementation. But it’s hard to do good work on a goal if the goal is wrong to begin with.  Much too often I see…

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The magic happens inside the box: innovate to grow your business 🔄(6/6)

Innovation.  The magic, as we have seen, happens inside the box.  Innovation works best when it uses tools already available, allowing adaptation and evolution over time. Just like Shakespeare changed existing words to create new ones, let your business change existing ideas to create new success.  Innovation is internal Your employees are your greatest innovation…

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