Posts Tagged ‘innovation strategies’
Laser Focus, Bigger Profits: The Power of Niche. (The Exercise)
Every small business needs management consulting. But not every small business is a good fit for my management consulting. Much like not every animal with four legs is a cat. Many small businesses worry about being too specific – too niche – in their market, for fear of losing business to competitors. To quote the…
Read MoreWhat you don’t know about… Graphic Design 🎨
Visual communication is effective, fast, and valuable. This much we established last week. A fundamental component of any visual communication is design. But what does that even mean? Can I download some free graphics, commission, and off-the-shelf logo, and use Papyrus font for all my materials? Sure… I could… but I shouldn’t. I sat down…
Read MoreWhat you don’t know about… Video Marketing 📽️
Visual communication has been around for a long time. Hieroglyphics, cave paintings, and ancient carvings were around long before alphabets. Today we use video: on YouTube, Instagram, TikTok, and whatever new platform will be all the rage by the time this post goes live in a few hours. So I sat down with Mohua Thakurta,…
Read MoreCompetitive positioning: the formula to control the things you can’t control (2/8) 🕹️
There are a lot of people out there. And a lot of businesses. And a lot of businesses say they offer what you offer. And you can’t control any of it. It’s up to you to make your business stand out among all these other competitors. That’s why you want a solid brand. Your position…
Read MoreHow to write goals that matter… and that work (3/5) 👆
Last week you worked on the three questions you have to answer to write proper annual goals. But our work here is not done yet. Answering the questions is half the exercise. Now we have to structure those answers so they become more than ideas and hopes. They have to make a plan. Goals that…
Read More3 simple questions to write your best annual goals (2/5) ☝️
What if I told you 90% of senior executives don’t reach their strategic goals annually? That’s what research from The Economist Intelligence Unit has shown. They say it’s because of flawed implementation. But it’s hard to do good work on a goal if the goal is wrong to begin with. Much too often I see…
Read MoreThe magic happens inside the box: innovate to grow your business 🔄(6/6)
Innovation. The magic, as we have seen, happens inside the box. Innovation works best when it uses tools already available, allowing adaptation and evolution over time. Just like Shakespeare changed existing words to create new ones, let your business change existing ideas to create new success. Innovation is internal Your employees are your greatest innovation…
Read MoreThe formula for creative employees: Set them free ⏯️ (5/6)
The wrong formula: work – eat – sleep – repeat. The right formula: work – play – entertain – learn – eat – sleep – repeat and not in this order. As explained by Leah Marone, mental wellness consultant and psychotherapist: Taking time away from work does not just serve as a reset, it also…
Read MoreAre you building a culture of innovation in the workplace? 🔣(4/6)
I want all my clients to be great managers. All my clients want to be great managers. And that means that they know the difference between managing and micromanaging. In short: It’s not about being hands-off, but rather finding that sweet spot where your team feels supported, yet challenged to push the boundaries. The boundaries…
Read More5 Easy Peasy Ways to Let Your Clients Teach You Something New ↔️ (3/6)
There is another important way to keep your business innovative. It is a single, simple thing to keep in mind. And it is not about you at all. It is: always be looking for ways to make your clients’ lives easier. Simple, yes, but not always easy. Here are a few tricks you can use…
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