Practical & Powerful: Why Your Business Mission Statement Matters More Than You Think. (The Worksheet)

“Mission statements, So woo.” I understand why so many people still think of mission statements as unnecessary embellishments.  Mission statements can often feel aspirational at best, vague and self-centered at worst. It’s what happens when your mission statement isn’t practical. Think of your mission At first glance, it seems so conceptual.  A mission statement feels…

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From Goals to Gratitude: Better Goals For Devoted Clients. (The Worksheet)

“The secret to setting up the correct goals is to always tie your goals to your customers,” writes Pooja Agnihotri in her insightful book, 17 Reasons Why Businesses Fail.  I agree. As regular readers will know: your business goals should address your 3 core pillars of Business Goals, Happy Employees, and Loyal Customers.  The question…

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Strategy Simplified: What It Really Means for Your Business. (The Worksheet)

What is strategy, anyway? Many people equate strategy with having a plan or thinking deeply about an issue. However, strategy has a specific definition and plays a crucial role in driving success within your organization.  Let’s look at the most recent evolution of the definition. What strategy was In the past, strategy was often simplistically…

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Why Client-Focused Goals Drive Success. (The Worksheet)

Every business needs clients.  But what is something that is even better than clients? Loyal clients.  What makes clients want to come back again and again? The value of current clients Keeping existing clients costs less than finding new ones, so repeat business is a profit driver. But it is more than just that.  Loyal…

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Laser Focus, Bigger Profits: The Power of Niche. (The Worksheet)

Unique Value Proposition

Every small business needs management consulting.  But not every small business is a good fit for my management consulting. Much like not every animal with four legs is a cat.  Many small businesses worry about being too specific – too niche – in their market, for fear of losing business to competitors.  To quote the…

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