Posts Tagged ‘guiding principles’
Hiring Hack: How Knowing Your Differentiation Attracts Top Talent. (The Worksheet)
What does top talent mean? Here’s the point of this week’s worksheet: there is no single answer to that question. There is only the right answer for your business. Because it is not about the top technical skill or the top skill in these postcodes. It is about who will work best in your business,…
Read MoreFeed The Soil, Not The Plant. (The Worksheet)
Having a great place to work makes people want to work there. –> And when they want to work there, they show up happy. —-> And when they show up happy, they do great work. Make your business a great place to work. And no: Friday pizzas and holiday parties won’t do it. Not on…
Read MoreIt’s much more than a logo: Branding ABCs (or act, be, see) (4/8) 🎨
We have talked about your competitive positioning and how important that is to your brand. We have talked about your company culture and how important that is to your brand. It’s time to talk about “brand”: what is branding, after all? To answer that question, I would like to thank the wonderful Kriston Sellier, founder…
Read MoreBranding from Within: The Reasons of Mission and Values(3/8) 🎇
We all agree that your business has a brand. And we all agree that your brand must reflect your culture. So… what is your culture? It is not enough to say “good”, “bad”, “friendly”, or “serious”. If you want your brand to be a true reflection of your culture, you have to define it clearly. …
Read MoreCompetitive positioning: the formula to control the things you can’t control (2/8) 🕹️
There are a lot of people out there. And a lot of businesses. And a lot of businesses say they offer what you offer. And you can’t control any of it. It’s up to you to make your business stand out among all these other competitors. That’s why you want a solid brand. Your position…
Read MoreAre you building a culture of innovation in the workplace? 🔣(4/6)
I want all my clients to be great managers. All my clients want to be great managers. And that means that they know the difference between managing and micromanaging. In short: It’s not about being hands-off, but rather finding that sweet spot where your team feels supported, yet challenged to push the boundaries. The boundaries…
Read MoreFinding the Force: Continuous Improvement and Meeting Goals 🆕 (1/6)
A critical part of business planning is preparing for things to change. The better you can control that change, the easier it will be. How do you control change? Use a mission statement. It’s easy to innovate with a great mission statement. Stay on mission A good mission statement guides your employees. It guides their…
Read MoreWinning over investors: how to prove you are the best person to run your business 🙂 (6/6)
The last section Forbes wants you to add to your investor presentation is the “who” section: the explanation of who is going to bring this great idea to fruition. And although it is at the end, this section can make or break your presentation. See, investors are investing in two things: And the real deal-breaker…
Read MoreThe easiest way to be better than the competition is to be different🦾 (1/4)
You will never be the only business offering what you offer. You will always have competition. Some of your competition will look and sound a lot like you. Some won’t. But they will exist and they will try to attract your clients. What should you do? Be better? But better than what? And according to…
Read MoreThree ways to understand your clients better 🧐 (2/6)
There is only one way to offer a great customer experience: to understand your clients. I mean really understand them. Not as a general category, or a demographic. Understand them as people and individuals, even when you tackle them as a group. How do you do that? What does it mean to understand your clients?…
Read More