Effective Efficiency

We all want to be effective, and we all want to be efficient. Too often, these two qualities do not play well together.  To be more efficient, businesses cut resources and steps. Then, struggling to achieve results (i.e. seeing their effectiveness decrease), they throw money or time at the quickest fix available.  It is the…

Read More

Selling Peace of Mind

A comment I have heard in at least four different conversations over the past couple of months: “I sell peace of mind”.  The four people who said this were: an attorney, a beauty salon owner, an auto mechanic, and a doggy day care owner.  But they all sell the same thing… or do they?  What…

Read More

Be The Best Option – A Case Study

People have options. The content in this blog is about finding ways to always be the best option.  To be the best option, you must be targeting the right clients and then solving their particular problems.  I saw this happen recently with a CPA firm.  The problem They were serving anyone.  Everybody needs to file…

Read More

Your Ideal Client

Might have red hair, or be a company with fifty employees, or drive a Honda. Your ideal client might have a certain job title, be in a particular marital status, have a particular responsibility. Different companies and products will have different essentials to describe their ideal clients. Each list of “must-haves” and “nice-to-haves” will be…

Read More

The System is the Solution

Another view on last week’s message: that good process is what makes your business unique and successful. You may have heard this expression before, it was the old AT&T business slogan: The System is the Solution Once again: the words used, matter. The solution is the product Regular readers of this blog will have heard…

Read More

Business Orchestration

If you haven’t orchestrated it, you don’t own it. As written in The E-Myth, by Michael E. Gerber. I read this book at the perfect time, when I was struggling to express the importance of systems in my business. As I rolled out a new right way/wrong way to operate, this line helped me explain…

Read More

Be The Best Option

People have options in life. Whenever you buy a product or service, you choose what to buy, based on the issue you want resolved. Your clients are the same, they have choices. You may know that you are the best and obvious choice for them, but here’s the problem: all of your competitors know that…

Read More

Don’t Be Perfect: Be Valuable

Analysis Paralysis is a real and insidious. The problem grows because we tend to speak in terms of necessity: I need more information; I need more preparation; it has to be perfect. My suggestion to you today is that you focus not on being perfect, but rather on being valuable. What is Perfect? That is…

Read More

The Process is the Product – Customer Service

The process is the value, the brand and the outcome driver. The process is, in other words, the product. Effective business is managed with effective process, and it is in those steps and decisions that a business can find ways to stand out and be of value. This is true for all aspects of business,…

Read More

Why Do People Buy From You?

I ask this question of most of my clients when we start working together. Why you, and not the next guy? The answer will tell me what is important to the client. Then, as per my modus operandi,  I proceed to ask for proof, in order to test the assumptions made by the business owner.…

Read More