Posts Tagged ‘messaging techniques’
An inseparable connection: there is no brand without culture (1/8) 🌟
Branding is important. Company culture is important. But what is most important is the relationship between branding and company culture. What is that relationship? They have to be consistent. They have to work well together. Each one proves that the other is true. What is a brand A brand is not just a logo or…
Read MoreYou’ve got the brains, I’ve got the tools: let’s make lots of money 🤑 (3/5)
(Here’s hoping you read that with the Pet Shop Boys tune in your head) Businesses have to make money. But not for the sake of making money. It’s money that makes a business survive, grow, and develop. The article we are referencing lists two money-related benefits you must offer: Other benefits can’t happen without these…
Read MoreWhy it’s all about the benefits: features work, benefits sell ❗️(1/5)
Nobody has ever bought a Coca-Cola because it is carbonated, dark, sweet, liquid, made from a mix of flavors, has a red and white logo, or is sold in over 200 countries. People buy Coca-Cola because it is refreshing, tasty, and has a popular or nostalgic appeal. People buy Coca-Cola because of its benefits. And…
Read MoreSuddenly, your clients change their mind 🤷🏻♀️ (4/4)
Sometimes, your competition is your clients themselves. And how they make decisions. Because, of course, they can change their mind completely and not buy from you OR your competitors. Replacements Your client’s life keeps happening around and beside and before and after their need for you. In other words: you are not the only thing…
Read MoreThe curse of too many options pushes your clients away 🫣 (3/4)
Your clients are not just choosing between you and that one competitor. They are not just choosing between you and all your direct competitors either. Your clients have options. All sorts of options. Too many options. And it can be hard for them to decide how to spend their money. Being good is not enough…
Read MoreHow are you not like the business exactly like you 🔁 (2/4)
No two businesses are the same. People who offer the same product or service as you aren’t exactly like you. With last week’s post, you defined your business in various ways. Now it’s time to take that to market and see how it works alongside other businesses that do what you do. Who are your…
Read MoreThe easiest way to be better than the competition is to be different🦾 (1/4)
You will never be the only business offering what you offer. You will always have competition. Some of your competition will look and sound a lot like you. Some won’t. But they will exist and they will try to attract your clients. What should you do? Be better? But better than what? And according to…
Read MoreEmpathy: how to use it when talking to clients 🤝 (4/6)
Understanding your clients is the first part. Having a consistent process for serving your clients is essential. Now you have to tell your clients about it. Client communication is more than product messages and website text. It happens every time you speak to, email, or text them. It is in every sentence you share. Here…
Read MoreCustomer experience: an essential to grow your business
You want to make your customer happy. That’s not the same as having happy customers. It doesn’t matter if your customers are simply happy people (although it’s nice). The important thing is that the actions you take contribute to their happiness. That’s what you want your customer experience to achieve. What is the customer experience?…
Read MoreAudience: part 2 of the 2 sides of business
People purchase your service or product with their money, time, habits, and more. They are your audience. And the second side of your business. As mentioned last week, everything you do internally will allow you to delight your audience. This side of your business is not about you anymore. It is all about them. What…
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