Posts Tagged ‘messaging techniques’
The three pillars of a sustainable business
When you search for images of an ancient Greek temple, most of what you see will have at least a foundation and columns remaining. This image springs to mind when I think of a sustainable business. The foundation is the mission. The columns are the business pillars of happy employees, loyal clients, and business goals. …
Read MoreThis one is all about you
Let’s talk about you. “Best of the year” lists can sometimes seem a little self-indulgent. But really: when I am looking at the content you consumed the most this year, it is telling me something about you: what you are interested in, and what you are working on in your business. So let’s get down…
Read MoreDon’t tell me: show me
Raise your hand if you do not sell a quality service. Hmm, it doesn’t look like anybody is participating. I suppose everybody here does offer a high-quality service. And that’s exactly the problem. If it is true for everybody, then it means nothing to anybody. There is no such thing as quality Because if it…
Read MoreContact forms: a story in three parts
“Contact us” “Click here to connect with us” “Request a demo” “Schedule a call” And all the other calls to action that we put on our websites. That might be where the website journey ends for our visitors. But it is only the beginning of our story together. Lead generation is more than a click…
Read MoreIt’s easy to find out what your clients value
Value is a highly subjective attribute. It is about significance, worth, and usefulness. And each person makes these determinations in their way. When you are writing your value proposition, and are deciding what your clients want to accomplish, don’t forget to consider their personal needs. Personal Value When I train clients on writing their value…
Read MoreWhy you should have a website
I received my first garlic crusher in my later 30s. Garlic is a common ingredient in my cooking, but I could never purchase a unitasker gadget like a garlic crusher. Then I received one as a gift, proving that thoughtfulness is not about price, and not only do I crush garlic on the regular, I…
Read MoreHow to stop thinking (and why)
Let’s start with the homework today: write down five things you know to be true about your business. Make them simple sentences, describing 5 facts that you know thanks to your expertise. A realtor might write down that unexpected repairs are the biggest regret of over 33% of home buyers. A plumber might say that…
Read MoreFix your marketing: add your brand
Pretend, for a moment, that you are in the business of pens. Now pretend that you are planning your marketing efforts for your pens. And you come up with the message you want to get out there: We sell pens With that message, what makes somebody buy your pens rather than somebody else’s? Price, proximity,…
Read MoreDo you know what your clients want?
Your clients know what they want. To get what they want, they need something: you. You know what they need, which allows them to get what they want. (If this doesn’t sound familiar, see the link above). Now let’s make sure that you understand what your clients want. How Let’s start with how your clients…
Read MoreWhy You Have To Always Sell Three Things
What you do is all about customer context, how you sell is all about customer buying habits. But at some point: you do have to talk about yourself. Once your prospects are moving through that buyer’s journey, they will want to know what to expect when working with you. They already know – at least…
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