Posts Tagged ‘customer context’
Three ways to understand your clients better š§ (2/6)
There is only one way to offer a great customer experience: to understand your clients. I mean really understand them. Not as a general category, or a demographic. Understand them as people and individuals, even when you tackle them as a group.Ā How do you do that? What does it mean to understand your clients?…
Read MoreHow to always give clients what they want
Itās not you: itās them. Everything your business does is about your clients. And nothing your business does matters if it isnāt what your clients want. In the words of the great Peter Drucker, the sole purpose of a business is to: “create and keep a customer“. You might have a great product, be a…
Read MoreCustomer experience: an essential to grow your business
You want to make your customer happy. Thatās not the same as having happy customers. It doesnāt matter if your customers are simply happy people (although itās nice). The important thing is that the actions you take contribute to their happiness. Thatās what you want your customer experience to achieve. What is the customer experience?…
Read More3 must-know essentials to grow your business
You want to grow your business. Why else would you be in business if not for some type of growth? After all, growth brings you more than just revenue. It is also about new opportunities, new clients, additional products or services, stronger bargaining power, better talent, and especially: increased value for a future exit. Growth,…
Read MoreAudience: part 2 of the 2 sides of business
People purchase your service or product with their money, time, habits, and more. They are your audience. And the second side of your business.Ā As mentioned last week, everything you do internally will allow you to delight your audience. This side of your business is not about you anymore. It is all about them. What…
Read More3 key business skills, part 2: Marketing
It is also essential to let the world know about your business. Your marketing should do more than just announce your presence. It should āattractā customers.Ā It’s about finding your market and being there, building strong and long-lasting relationships. Take your marketing in 3 stages. They need to know they need you Start by making…
Read MoreThree things you donāt do, but keep talking about
There are good ways to talk about your business, and there are bad ways to talk about your business. The good ways make people understand what you do and want to work with you. The bad ways leave people confused, uninformed, or bored. The following are three bad ways to talk about your business: while…
Read MoreTake your business from perfect to valuableš¤©
Perfection: the absence of flaws. Generally filed somewhere between time travel, magic wands, and unicorns. In other words: the fantasy section. The pursuit of perfection in your business will lead nowhere. Replace it with the pursuit of value. After all: “Perfection is the elimination of flaws. Value is the creation of worth.” (For more fun…
Read MoreThe best way to build your client description
What do you want to know about your best customers? When you are looking for your ideal customers, how do you know who to look for? Demographics are only relevant if they are relevant. And in so many cases, they are not. What you most want to know about your best customers is not their…
Read MoreHow to make your business pass the So What test?
New year, new you, new resolutions, new goals. But all in the service of what, exactly? As you start the new year – or any new day – make sure you know why you do the things you do and why others should take interest. Make sure your business passes the so what test. What…
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