Loyal Customers
Three things you don’t do, but keep talking about
There are good ways to talk about your business, and there are bad ways to talk about your business. The good ways make people understand what you do and want to work with you. The bad ways leave people confused, uninformed, or bored. The following are three bad ways to talk about your business: while…
Read MoreWhy your clients will choose you again next time
Your clients have options. They don’t have to buy from you. They don’t have to choose you. They don’t have to call you. There are plenty of other people and businesses that will gladly take their calls. What can you do to make sure you are their first phone call time after time after time…
Read MoreThe best way to build your client description
What do you want to know about your best customers? When you are looking for your ideal customers, how do you know who to look for? Demographics are only relevant if they are relevant. And in so many cases, they are not. What you most want to know about your best customers is not their…
Read MoreDon’t tell me: show me
Raise your hand if you do not sell a quality service. Hmm, it doesn’t look like anybody is participating. I suppose everybody here does offer a high-quality service. And that’s exactly the problem. If it is true for everybody, then it means nothing to anybody. There is no such thing as quality Because if it…
Read MoreContact forms: a story in three parts
“Contact us” “Click here to connect with us” “Request a demo” “Schedule a call” And all the other calls to action that we put on our websites. That might be where the website journey ends for our visitors. But it is only the beginning of our story together. Lead generation is more than a click…
Read MoreIt’s easy to find out what your clients value
Value is a highly subjective attribute. It is about significance, worth, and usefulness. And each person makes these determinations in their way. When you are writing your value proposition, and are deciding what your clients want to accomplish, don’t forget to consider their personal needs. Personal Value When I train clients on writing their value…
Read MoreHello client, I’d like you to meet my value proposition.
You have your secret ingredient now, and you know why the scrambled eggs you offer your clients are worth going out for. That is half of your work complete. Because your restaurant (or whatever service you offer) is only as good as your clients decide it is. Now, to attract those clients whose favorite flavor…
Read MoreDo you know what you are selling?
Nobody goes to a restaurant for scrambled eggs. It is both easier and faster to make scrambled eggs at home. People go to a restaurant for everything else: the atmosphere, the service, not having to do the dishes. Chances are: your profession has a DIY option too. What makes the difference to buyers between DIY…
Read MoreThree ways to measure customer satisfaction
“Our customers love us, we have never had a complaint.” Ahem. The speaker, here, is drawing a rather unscientific conclusion. Just because clients have never complained, does not necessarily mean that they love the service they are getting. To be able to say “Our customers love us”, collect some empirical evidence using one of the…
Read MoreWhy you should have a website
I received my first garlic crusher in my later 30s. Garlic is a common ingredient in my cooking, but I could never purchase a unitasker gadget like a garlic crusher. Then I received one as a gift, proving that thoughtfulness is not about price, and not only do I crush garlic on the regular, I…
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