Posts by Rebecca
From Strengths to Strategies: Differentiate Your Goals. (The Worksheet)
There is a reason teachers don’t want us to copy in school. It’s not just so that we learn the material. It is also so that we learn not to copy. Because so much in life is better when it is our own. One such point: business goals. Your business goals can’t be based on…
Read MoreHiring Hack: How Knowing Your Differentiation Attracts Top Talent. (The Worksheet)
What does top talent mean? Here’s the point of this week’s worksheet: there is no single answer to that question. There is only the right answer for your business. Because it is not about the top technical skill or the top skill in these postcodes. It is about who will work best in your business,…
Read MoreStand Out, Don’t Compete: How Differentiation Wins for Small Businesses. (The Worksheet)
Small businesses require a lot of creativity. Especially in terms of competition and how to stand out. The best way for a small business to do this, is to minimize direct competition, by working on differentiation. How does your business stand out in a crowd? Differentiation creates opportunity Imagine two lemonade stands. Right next to…
Read MoreFeed The Soil, Not The Plant: Client Version. (The Worksheet)
Having a great place to buy makes people want to buy from there. It is not just your employees who thrive in a good environment. Your clients do too. There will always be another version of you: another law firm, another restaurant, another hair stylist, another marketing agency, another everything. It’s three things: value, quality,…
Read MoreFeed The Soil, Not The Plant. (The Worksheet)
Having a great place to work makes people want to work there. –> And when they want to work there, they show up happy. —-> And when they show up happy, they do great work. Make your business a great place to work. And no: Friday pizzas and holiday parties won’t do it. Not on…
Read MoreWhy Client-Focused Goals Drive Success. (The Worksheet)
Every business needs clients. But what is something that is even better than clients? Loyal clients. What makes clients want to come back again and again? The value of current clients Keeping existing clients costs less than finding new ones, so repeat business is a profit driver. But it is more than just that. Loyal…
Read MoreHow To Write Goals That Drive Employee Happiness. (The Worksheet)
Business goals are about success and growth. One thing you need to achieve business growth and success is happy employees. Because happy employees are productive employees, and happy employees are effective employees. Happy employee goals Make sure your business goals, objectives, and aspirations include making your employees happy. It is part of your responsibility as…
Read MoreTiny Wins, Big Results: How to Set Smaller Goals For Your Business. (The Worksheet)
“Shoot for the stars”. “Challenge yourself”. “The loftier the better” All things that people say about setting goals. And I don’t disagree … in principle. But don’t let it distract from the most important thing here: achieving your goals. Big Goals When we become more concerned with our goals making us uncomfortable, insecure, overworked, and…
Read MoreLaser Focus, Bigger Profits: The Power of Niche. (The Worksheet)
Every small business needs management consulting. But not every small business is a good fit for my management consulting. Much like not every animal with four legs is a cat. Many small businesses worry about being too specific – too niche – in their market, for fear of losing business to competitors. To quote the…
Read MoreDon’t Be Perfect: Be Valuable. (The Worksheet)
Every Tuesday, Tuesday On Your Business gives you ways to spend thirty minutes working on your business instead of in it. Step away from the day-to-day tasks of your work and spend time planning for the future, solving problems, and innovating. Starting today, I’m adding a weekly exercise to these posts and emails. For those…
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