Posts by Rebecca
The Shakespeare challenge🎭: how your business can be as creative as the bard
It is said that Shakespeare invented 1700 new words. Amongst these 1700 are: You may notice a pattern here: these new words are simply variations and new uses of existing words. Inventing is just adapting what’s already there. Why be as creative as Shakespeare What does this have to do with business? In business management,…
Read MoreWinning over investors: how to prove you are the best person to run your business 🙂 (6/6)
The last section Forbes wants you to add to your investor presentation is the “who” section: the explanation of who is going to bring this great idea to fruition. And although it is at the end, this section can make or break your presentation. See, investors are investing in two things: And the real deal-breaker…
Read MoreMaster the money game: How do you make money? How do you spend it? (5/6) 🤑
Investor pitches need financial information, and so does your business plan. The simple question: “Can I afford it?” has to be a part of every decision you make. There’s more to this question than how much money you have. It’s about how your money behaves. Work with an expert, or do it yourself but make…
Read MoreWhy would anyone buy your product? The formula for business traction 🛍️ (4/6)
We have come, according to Forbes, to the 8th slide in your presentation, and it is finally time to talk about your product. Even more important than what your product (or service) does is why it’s appealing. What is traction Your business should have traction. In other words, have clients, momentum, and interest. So we…
Read MoreAll the Whos That Matter to Your Business: Understand Your Clients and Competitors 🥸 (3/6)
A business is nothing without its clients. And that’s what Forbes puts next in your pitch, suggesting the three next sections as We could summarize all this as the Whos, & why them. Who is a client The worst answer you can give here is “anybody”. Anybody is not your client, but somebody is. Describe…
Read MorePut the client first when you talk about your business 🥇 (2/6)
Now that you’ve got an enticing mission statement, it’s time to talk about clients. Who are you serving on this great adventure? Explain the problem your clients have, and explain how you solve it. If you were a dentist If I have a toothache I go to the dentist. I have no idea what I…
Read MoreA Thrilling Journey: the importance of Adventure in your Mission Statement” 🗺️ (1/6)
Forbes says to start your presentation with “the concept” of your business. Or “what it is all about”. Catch your audience’s attention early and get them excited for everything that comes after. And that is why you want the concept to be more than an idea. You want to show them your mission. A strong…
Read MoreWhy you have to write an investor presentation, even without investors 👩🏫
What are you doing this week to work ON your business, even for half an hour? How about starting a new investor presentation? What’s that you say: you don’t have investors? Well, that’s not the point. I want you to write this for you and your business. But isn’t it meant for investors? Yes. In…
Read MoreSuddenly, your clients change their mind 🤷🏻♀️ (4/4)
Sometimes, your competition is your clients themselves. And how they make decisions. Because, of course, they can change their mind completely and not buy from you OR your competitors. Replacements Your client’s life keeps happening around and beside and before and after their need for you. In other words: you are not the only thing…
Read MoreThe curse of too many options pushes your clients away 🫣 (3/4)
Your clients are not just choosing between you and that one competitor. They are not just choosing between you and all your direct competitors either. Your clients have options. All sorts of options. Too many options. And it can be hard for them to decide how to spend their money. Being good is not enough…
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