Posts Tagged ‘ideal client profile’
Customer experience: an essential to grow your business
You want to make your customer happy. That’s not the same as having happy customers. It doesn’t matter if your customers are simply happy people (although it’s nice). The important thing is that the actions you take contribute to their happiness. That’s what you want your customer experience to achieve. What is the customer experience?…
Read MoreAudience: part 2 of the 2 sides of business
People purchase your service or product with their money, time, habits, and more. They are your audience. And the second side of your business. As mentioned last week, everything you do internally will allow you to delight your audience. This side of your business is not about you anymore. It is all about them. What…
Read MoreThe 5 best ways to alienate your clients
Learn from your mistakes, examine your failures, and begin with your blunders. We all know the importance of doing things incorrectly, as a way to learn to do them correctly. Thomas Edison is credited with saying: “I didn’t fail. I just found 2,000 ways not to make a lightbulb”. Let’s embrace the value of finding…
Read MoreThree things you don’t do, but keep talking about
There are good ways to talk about your business, and there are bad ways to talk about your business. The good ways make people understand what you do and want to work with you. The bad ways leave people confused, uninformed, or bored. The following are three bad ways to talk about your business: while…
Read MoreWhy your clients will choose you again next time
Your clients have options. They don’t have to buy from you. They don’t have to choose you. They don’t have to call you. There are plenty of other people and businesses that will gladly take their calls. What can you do to make sure you are their first phone call time after time after time…
Read MoreThe best way to build your client description
What do you want to know about your best customers? When you are looking for your ideal customers, how do you know who to look for? Demographics are only relevant if they are relevant. And in so many cases, they are not. What you most want to know about your best customers is not their…
Read MoreThree ways to measure customer satisfaction
“Our customers love us, we have never had a complaint.” Ahem. The speaker, here, is drawing a rather unscientific conclusion. Just because clients have never complained, does not necessarily mean that they love the service they are getting. To be able to say “Our customers love us”, collect some empirical evidence using one of the…
Read MoreWhat do your clients do after you leave the room?
There is no fadeout, no ending music, no rolling credits. After you leave the room, your clients’ lives go on, just like your life goes on. So what are your clients doing after you leave the room? And why should you care? Nobody wants to buy your product It’s a common refrain on this blog. …
Read MoreHow to pick the worst clients
If a strategy is about knowing what not to do, then client profiles are about knowing who not to target. Much of this will happen as a process of exclusion as you build your Customer Profile. But that is not enough. There are certain traits you want to look out for, that make universally bad…
Read MoreWhere do you get your best ideas?
A global pandemic is a rare and unusual form of disruption. Although the whole point is that we never see it coming. Disruption comes from unexpected places, and even hindsight is often short-sighted on learning its lessons. Let’s walk through three lessons from three highly disruptive episodes of recent business generations. Disruption story one: Uber…
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