Posts Tagged ‘ideal client profile’
Some surprises are bad đ„: why your clients want you to be predictable (3/6)
Itâs like that restaurant with great food and bad service. Providing great service isn’t enough. You have to offer it every time, and it has to be the same every time. If your clients never know what to expect when they call you, they will stop calling you. Have a plan Customer experience is part…
Read MoreThree ways to understand your clients better đ§ (2/6)
There is only one way to offer a great customer experience: to understand your clients. I mean really understand them. Not as a general category, or a demographic. Understand them as people and individuals, even when you tackle them as a group. How do you do that? What does it mean to understand your clients?…
Read MoreCustomer experience: an essential to grow your business
You want to make your customer happy. Thatâs not the same as having happy customers. It doesnât matter if your customers are simply happy people (although itâs nice). The important thing is that the actions you take contribute to their happiness. Thatâs what you want your customer experience to achieve. What is the customer experience?…
Read MoreAudience: part 2 of the 2 sides of business
People purchase your service or product with their money, time, habits, and more. They are your audience. And the second side of your business. As mentioned last week, everything you do internally will allow you to delight your audience. This side of your business is not about you anymore. It is all about them. What…
Read MoreThe 5 best ways to alienate your clients
Learn from your mistakes, examine your failures, and begin with your blunders. We all know the importance of doing things incorrectly, as a way to learn to do them correctly. Thomas Edison is credited with saying: âI didn’t fail. I just found 2,000 ways not to make a lightbulbâ. Letâs embrace the value of finding…
Read MoreThree things you donât do, but keep talking about
There are good ways to talk about your business, and there are bad ways to talk about your business. The good ways make people understand what you do and want to work with you. The bad ways leave people confused, uninformed, or bored. The following are three bad ways to talk about your business: while…
Read MoreWhy your clients will choose you again next time
Your clients have options. They donât have to buy from you. They donât have to choose you. They donât have to call you. There are plenty of other people and businesses that will gladly take their calls. What can you do to make sure you are their first phone call time after time after time…
Read MoreThe best way to build your client description
What do you want to know about your best customers? When you are looking for your ideal customers, how do you know who to look for? Demographics are only relevant if they are relevant. And in so many cases, they are not. What you most want to know about your best customers is not their…
Read MoreThree ways to measure customer satisfaction
âOur customers love us, we have never had a complaint.â Ahem. The speaker, here, is drawing a rather unscientific conclusion. Just because clients have never complained, does not necessarily mean that they love the service they are getting. To be able to say âOur customers love usâ, collect some empirical evidence using one of the…
Read MoreWhat do your clients do after you leave the room?
There is no fadeout, no ending music, no rolling credits. After you leave the room, your clientsâ lives go on, just like your life goes on. So what are your clients doing after you leave the room? And why should you care? Nobody wants to buy your product Itâs a common refrain on this blog. …
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