Hire the right customer experience team đŸ„‡  (5/6)

Every area of your business needs the right people in the right seats. And the right people for your customer experience team can make or break the business. When clients work with happy employees and when they feel taken care of, they will be happy to do, and continue doing, business with you.  So far…

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Three ways to understand your clients better 🧐 (2/6)

There is only one way to offer a great customer experience: to understand your clients.  I mean really understand them. Not as a general category, or a demographic. Understand them as people and individuals, even when you tackle them as a group.  How do you do that? What does it mean to understand your clients?…

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How to always give clients what they want

It’s not you: it’s them.  Everything your business does is about your clients. And nothing your business does matters if it isn’t what your clients want.  In the words of the great Peter Drucker, the sole purpose of a business is to: “create and keep a customer“. You might have a great product, be a…

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Customer experience: an essential to grow your business

You want to make your customer happy.  That’s not the same as having happy customers.  It doesn’t matter if your customers are simply happy people (although it’s nice). The important thing is that the actions you take contribute to their happiness. That’s what you want your customer experience to achieve.  What is the customer experience?…

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3 must-know essentials to grow your business

Just start

You want to grow your business.  Why else would you be in business if not for some type of growth? After all, growth brings you more than just revenue. It is also about new opportunities, new clients, additional products or services, stronger bargaining power, better talent, and especially: increased value for a future exit.  Growth,…

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Audience: part 2 of the 2 sides of business

People purchase your service or product with their money, time, habits, and more. They are your audience.  And the second side of your business.  As mentioned last week, everything you do internally will allow you to delight your audience. This side of your business is not about you anymore. It is all about them.  What…

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Why your clients will choose you again next time

Your clients have options.  They don’t have to buy from you. They don’t have to choose you. They don’t have to call you.  There are plenty of other people and businesses that will gladly take their calls.  What can you do to make sure you are their first phone call time after time after time…

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The best way to build your client description

What do you want to know about your best customers?  When you are looking for your ideal customers, how do you know who to look for? Demographics are only relevant if they are relevant. And in so many cases, they are not.  What you most want to know about your best customers is not their…

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Contact forms: a story in three parts

“Contact us” “Click here to connect with us” “Request a demo” “Schedule a call” And all the other calls to action that we put on our websites.  That might be where the website journey ends for our visitors.  But it is only the beginning of our story together.  Lead generation is more than a click…

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Do you know what you are selling?

Nobody goes to a restaurant for scrambled eggs.  It is both easier and faster to make scrambled eggs at home.  People go to a restaurant for everything else: the atmosphere, the service, not having to do the dishes.  Chances are: your profession has a DIY option too.  What makes the difference to buyers between DIY…

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