Posts Tagged ‘value proposition’
Ditch the Buzzwords: A Worksheet for Jargon-Free Communication. (The Worksheet)
The first steps of making pesto sauce: Deposit basil leaves within a mortar & pestle, interjecting with a bisected garlic clove, deprived of its center germ. Labor the mortar utilizing the pestle to create synergy between the ingredients for a luscious composition. Adjoin pine nuts and continue your pursuit. Would you buy this cookbook after…
Read MoreHow to Talk to Clients So They Actually Buy: From Meh to Magic. (The Worksheet)
Last week you unlocked employee excitement. You figured out how to make your employees as excited about your business as you are. This week we are going to swap this perspective: how can you become just as excited about your clients? What clients need You’re naturally excited about your product or service – you see…
Read MoreStand Out, Don’t Compete: How Differentiation Wins for Small Businesses. (The Worksheet)
Small businesses require a lot of creativity. Especially in terms of competition and how to stand out. The best way for a small business to do this, is to minimize direct competition, by working on differentiation. How does your business stand out in a crowd? Differentiation creates opportunity Imagine two lemonade stands. Right next to…
Read MoreFeed The Soil, Not The Plant: Client Version. (The Worksheet)
Having a great place to buy makes people want to buy from there. It is not just your employees who thrive in a good environment. Your clients do too. There will always be another version of you: another law firm, another restaurant, another hair stylist, another marketing agency, another everything. It’s three things: value, quality,…
Read MoreWhy Client-Focused Goals Drive Success. (The Worksheet)
Every business needs clients. But what is something that is even better than clients? Loyal clients. What makes clients want to come back again and again? The value of current clients Keeping existing clients costs less than finding new ones, so repeat business is a profit driver. But it is more than just that. Loyal…
Read MoreIt’s Time To Deliver: the Official Meeting of Brand and Value (7/8)🎁
All of the best branding, values, and employees, will eventually come together in your final product. What you do for the client. How you improve your client’s life. You explain all that in your value proposition. If your brand is the promise you make, your value proposition is the product you offer. Value proposition Value…
Read MoreThe fun factor: how to build your customer experience 🥳(5/5)
Benefits aren’t everything: complete your offering with a great customer experience. I am obliged to eat every single day. Since it is something I must do, I am determined to have fun doing it. Once your clients are convinced by your benefits, they still have to work with you on it all. Make sure they…
Read MoreSpeak Like a Pro: Turn Technical Jargon into Tangible Benefits 🛠️ (4/5)
You can make a client’s life better, you can make a client’s business better, but don’t forget to also make their work better. Use your technical skills to ease their day-to-day efforts. It’s how you solve problems they can’t solve themselves. These are your technical benefits. Technical benefits It’s all about how you’re different from…
Read MoreWhy it’s all about the benefits: features work, benefits sell ❗️(1/5)
Nobody has ever bought a Coca-Cola because it is carbonated, dark, sweet, liquid, made from a mix of flavors, has a red and white logo, or is sold in over 200 countries. People buy Coca-Cola because it is refreshing, tasty, and has a popular or nostalgic appeal. People buy Coca-Cola because of its benefits. And…
Read MoreWhy would anyone buy your product? The formula for business traction 🛍️ (4/6)
We have come, according to Forbes, to the 8th slide in your presentation, and it is finally time to talk about your product. Even more important than what your product (or service) does is why it’s appealing. What is traction Your business should have traction. In other words, have clients, momentum, and interest. So we…
Read More