Feed The Soil, Not The Plant: Client Version. (The Worksheet)

Having a great place to buy makes people want to buy from there.  It is not just your employees who thrive in a good environment.  Your clients do too.  There will always be another version of you: another law firm, another restaurant, another hair stylist, another marketing agency, another everything.  It’s three things: value, quality,…

Read More

Why Client-Focused Goals Drive Success. (The Worksheet)

Every business needs clients.  But what is something that is even better than clients? Loyal clients.  What makes clients want to come back again and again? The value of current clients Keeping existing clients costs less than finding new ones, so repeat business is a profit driver. But it is more than just that.  Loyal…

Read More

It’s Time To Deliver: the Official Meeting of Brand and Value (7/8)🎁

All of the best branding, values, and employees, will eventually come together in your final product.  What you do for the client.  How you improve your client’s life.  You explain all that in your value proposition. If your brand is the promise you make, your value proposition is the product you offer.  Value proposition Value…

Read More

The fun factor: how to build your customer experience 🥳(5/5)

Benefits aren’t everything: complete your offering with a great customer experience.  I am obliged to eat every single day. Since it is something I must do, I am determined to have fun doing it.  Once your clients are convinced by your benefits, they still have to work with you on it all. Make sure they…

Read More

Speak Like a Pro: Turn Technical Jargon into Tangible Benefits 🛠️ (4/5)

Photo by Alice Achterhof on Unsplash

You can make a client’s life better, you can make a client’s business better, but don’t forget to also make their work better.  Use your technical skills to ease their day-to-day efforts. It’s how you solve problems they can’t solve themselves.  These are your technical benefits.  Technical benefits It’s all about how you’re different from…

Read More