What you don’t know about… Video Marketing 📽️

Visual communication has been around for a long time. Hieroglyphics, cave paintings, and ancient carvings were around long before alphabets.  Today we use video: on YouTube, Instagram, TikTok, and whatever new platform will be all the rage by the time this post goes live in a few hours.  So I sat down with Mohua Thakurta,…

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The best way to make your employees happy (5/5) 🙌

Has it been a long week? Did last week’s cliffhanger leave you in an agony of suspense? Well, the wait is over.  Today let’s cover the second part of your employee meeting.  Annual Plan communication You’ve got everyone together to roll out your annual plan. But the whole point is that they are part of…

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How to write goals that matter… and that work (3/5) 👆

Last week you worked on the three questions you have to answer to write proper annual goals.  But our work here is not done yet.  Answering the questions is half the exercise. Now we have to structure those answers so they become more than ideas and hopes. They have to make a plan.  Goals that…

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3 simple questions to write your best annual goals (2/5) ☝️

What if I told you 90% of senior executives don’t reach their strategic goals annually? That’s what research from The Economist Intelligence Unit has shown.  They say it’s because of flawed implementation. But it’s hard to do good work on a goal if the goal is wrong to begin with.  Much too often I see…

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Why you want to write an annual plan 👉 (1/5)

You want to start work in January knowing what your business will look like in December. And you want everybody who works for you and with you to know it too.  It’s easier to plan your actions and strategies if you know where you want to go. Annual planning is a thought process. It involves…

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The magic happens inside the box: innovate to grow your business 🔄(6/6)

Innovation.  The magic, as we have seen, happens inside the box.  Innovation works best when it uses tools already available, allowing adaptation and evolution over time. Just like Shakespeare changed existing words to create new ones, let your business change existing ideas to create new success.  Innovation is internal Your employees are your greatest innovation…

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Finding the Force: Continuous Improvement and Meeting Goals 🆕 (1/6)

A critical part of business planning is preparing for things to change. The better you can control that change, the easier it will be. How do you control change? Use a mission statement.  It’s easy to innovate with a great mission statement. Stay on mission A good mission statement guides your employees. It guides their…

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