Loyal Customers
All the Whos That Matter to Your Business: Understand Your Clients and Competitors 🥸 (3/6)
A business is nothing without its clients. And that’s what Forbes puts next in your pitch, suggesting the three next sections as We could summarize all this as the Whos, & why them. Who is a client The worst answer you can give here is “anybody”. Anybody is not your client, but somebody is. Describe…
Read MorePut the client first when you talk about your business 🥇 (2/6)
Now that you’ve got an enticing mission statement, it’s time to talk about clients. Who are you serving on this great adventure? Explain the problem your clients have, and explain how you solve it. If you were a dentist If I have a toothache I go to the dentist. I have no idea what I…
Read MoreSuddenly, your clients change their mind 🤷🏻♀️ (4/4)
Sometimes, your competition is your clients themselves. And how they make decisions. Because, of course, they can change their mind completely and not buy from you OR your competitors. Replacements Your client’s life keeps happening around and beside and before and after their need for you. In other words: you are not the only thing…
Read MoreThe curse of too many options pushes your clients away 🫣 (3/4)
Your clients are not just choosing between you and that one competitor. They are not just choosing between you and all your direct competitors either. Your clients have options. All sorts of options. Too many options. And it can be hard for them to decide how to spend their money. Being good is not enough…
Read MoreHow are you not like the business exactly like you 🔁 (2/4)
No two businesses are the same. People who offer the same product or service as you aren’t exactly like you. With last week’s post, you defined your business in various ways. Now it’s time to take that to market and see how it works alongside other businesses that do what you do. Who are your…
Read MoreEmpathy: how to use it when talking to clients 🤝 (4/6)
Understanding your clients is the first part. Having a consistent process for serving your clients is essential. Now you have to tell your clients about it. Client communication is more than product messages and website text. It happens every time you speak to, email, or text them. It is in every sentence you share. Here…
Read MoreThree ways to understand your clients better 🧐 (2/6)
There is only one way to offer a great customer experience: to understand your clients. I mean really understand them. Not as a general category, or a demographic. Understand them as people and individuals, even when you tackle them as a group. How do you do that? What does it mean to understand your clients?…
Read MoreHow to always give clients what they want
It’s not you: it’s them. Everything your business does is about your clients. And nothing your business does matters if it isn’t what your clients want. In the words of the great Peter Drucker, the sole purpose of a business is to: “create and keep a customer“. You might have a great product, be a…
Read MoreCustomer experience: an essential to grow your business
You want to make your customer happy. That’s not the same as having happy customers. It doesn’t matter if your customers are simply happy people (although it’s nice). The important thing is that the actions you take contribute to their happiness. That’s what you want your customer experience to achieve. What is the customer experience?…
Read MoreAudience: part 2 of the 2 sides of business
People purchase your service or product with their money, time, habits, and more. They are your audience. And the second side of your business. As mentioned last week, everything you do internally will allow you to delight your audience. This side of your business is not about you anymore. It is all about them. What…
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