From Goals to Gratitude: Better Goals For Devoted Clients. (The Worksheet)

“The secret to setting up the correct goals is to always tie your goals to your customers,”

writes Pooja Agnihotri in her insightful book, 17 Reasons Why Businesses Fail. 

I agree. As regular readers will know: your business goals should address your 3 core pillars of Business Goals, Happy Employees, and Loyal Customers. 

The question is: are your 2025 goals aligned with your clients?

From satisfied to committed

Agnihotri also distinguishes in her book between:

• Customer satisfaction: the basic happiness level a customer has with your product or service, and
• Customer loyalty: the customer’s commitment to you and your brand

You probably already have achieved customer satisfaction. 

Every new goal you set should aim to increase the customer loyalty you can create. 

Show you care

Change doesn’t have to be big to make a difference.

I worked with a company whose intake form confused clients. They changed the Submit button by making it bright orange and impossible to miss and saw customer referrals increase by 33%. 

You just want to show your clients you listen, and you care.

What do your clients want

Think about how well your objectives match your clients’ expectations.

Use this week’s free worksheet to think about what will make clients happy, and make sure you keep your business customer-focused.

What next

Business strategy defines your company’s values, goals, and processes. Contact me today to get started.