Posts Tagged ‘strategy’
What you don’t know about… Advertising 📺
Advertising… that sounds big, right? Superbowl ads, Billboards, Times Square… In other words: big budgets and big business. Not really: advertising is for every business, big and small. To understand more about this often-elusive topic, I spoke with Matt Spett of Rebel Fox, an advertising agency present in Atlanta and Pittsburgh. Communication Matt explains that…
Read MoreCompetitive positioning: the formula to control the things you can’t control (2/8) 🕹️
There are a lot of people out there. And a lot of businesses. And a lot of businesses say they offer what you offer. And you can’t control any of it. It’s up to you to make your business stand out among all these other competitors. That’s why you want a solid brand. Your position…
Read MoreThe best way to make your employees happy (5/5) 🙌
Has it been a long week? Did last week’s cliffhanger leave you in an agony of suspense? Well, the wait is over. Today let’s cover the second part of your employee meeting. Annual Plan communication You’ve got everyone together to roll out your annual plan. But the whole point is that they are part of…
Read MoreSharing is caring: how to present your annual plan to the whole company (4/5) 🤝
We are talking about writing goals for your business. But you don’t have to. You could also make it up as you go along. You could choose not to write any goals, not to build a plan for the year, and wake up each day seeing which way the wind carries you. You could. It…
Read MoreHow to write goals that matter… and that work (3/5) 👆
Last week you worked on the three questions you have to answer to write proper annual goals. But our work here is not done yet. Answering the questions is half the exercise. Now we have to structure those answers so they become more than ideas and hopes. They have to make a plan. Goals that…
Read More3 simple questions to write your best annual goals (2/5) ☝️
What if I told you 90% of senior executives don’t reach their strategic goals annually? That’s what research from The Economist Intelligence Unit has shown. They say it’s because of flawed implementation. But it’s hard to do good work on a goal if the goal is wrong to begin with. Much too often I see…
Read MoreWhy you want to write an annual plan 👉 (1/5)
You want to start work in January knowing what your business will look like in December. And you want everybody who works for you and with you to know it too. It’s easier to plan your actions and strategies if you know where you want to go. Annual planning is a thought process. It involves…
Read MoreThe Shakespeare challenge🎭: how your business can be as creative as the bard
It is said that Shakespeare invented 1700 new words. Amongst these 1700 are: You may notice a pattern here: these new words are simply variations and new uses of existing words. Inventing is just adapting what’s already there. Why be as creative as Shakespeare What does this have to do with business? In business management,…
Read MoreA Thrilling Journey: the importance of Adventure in your Mission Statement” 🗺️ (1/6)
Forbes says to start your presentation with “the concept” of your business. Or “what it is all about”. Catch your audience’s attention early and get them excited for everything that comes after. And that is why you want the concept to be more than an idea. You want to show them your mission. A strong…
Read MoreWhy you have to write an investor presentation, even without investors 👩🏫
What are you doing this week to work ON your business, even for half an hour? How about starting a new investor presentation? What’s that you say: you don’t have investors? Well, that’s not the point. I want you to write this for you and your business. But isn’t it meant for investors? Yes. In…
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