Posts Tagged ‘strategy’
What you don’t know about… Websites 👨🏻💻
“Everybody who comes to a website has a task.” Wise words from Jason Wade, founder of Sitetrustee, offering website management. A business website isn’t for leisurely browsing. Business websites are designed to help people accomplish something. It is your job to make that accomplishment easy. What is a website about Every website is about that…
Read MoreWhat you don’t know about… Marketing 🧮
Marketing can feel like a guessing game, a mixture of magic and luck. But that feeling is wrong. When done right, marketing is highly planned and equally measurable. Marketing is data To learn more I spoke to Marc Apple, founder of the digital marketing agency Forward Push. Marketing is all about tracking data. But which…
Read MoreWhat you don’t know about… Advertising 📺
Advertising… that sounds big, right? Superbowl ads, Billboards, Times Square… In other words: big budgets and big business. Not really: advertising is for every business, big and small. To understand more about this often-elusive topic, I spoke with Matt Spett of Rebel Fox, an advertising agency present in Atlanta and Pittsburgh. Communication Matt explains that…
Read MoreCompetitive positioning: the formula to control the things you can’t control (2/8) 🕹️
There are a lot of people out there. And a lot of businesses. And a lot of businesses say they offer what you offer. And you can’t control any of it. It’s up to you to make your business stand out among all these other competitors. That’s why you want a solid brand. Your position…
Read MoreThe best way to make your employees happy (5/5) 🙌
Has it been a long week? Did last week’s cliffhanger leave you in an agony of suspense? Well, the wait is over. Today let’s cover the second part of your employee meeting. Annual Plan communication You’ve got everyone together to roll out your annual plan. But the whole point is that they are part of…
Read MoreSharing is caring: how to present your annual plan to the whole company (4/5) 🤝
We are talking about writing goals for your business. But you don’t have to. You could also make it up as you go along. You could choose not to write any goals, not to build a plan for the year, and wake up each day seeing which way the wind carries you. You could. It…
Read MoreHow to write goals that matter… and that work (3/5) 👆
Last week you worked on the three questions you have to answer to write proper annual goals. But our work here is not done yet. Answering the questions is half the exercise. Now we have to structure those answers so they become more than ideas and hopes. They have to make a plan. Goals that…
Read More3 simple questions to write your best annual goals (2/5) ☝️
What if I told you 90% of senior executives don’t reach their strategic goals annually? That’s what research from The Economist Intelligence Unit has shown. They say it’s because of flawed implementation. But it’s hard to do good work on a goal if the goal is wrong to begin with. Much too often I see…
Read MoreWhy you want to write an annual plan 👉 (1/5)
You want to start work in January knowing what your business will look like in December. And you want everybody who works for you and with you to know it too. It’s easier to plan your actions and strategies if you know where you want to go. Annual planning is a thought process. It involves…
Read MoreThe Shakespeare challenge🎭: how your business can be as creative as the bard
It is said that Shakespeare invented 1700 new words. Amongst these 1700 are: You may notice a pattern here: these new words are simply variations and new uses of existing words. Inventing is just adapting what’s already there. Why be as creative as Shakespeare What does this have to do with business? In business management,…
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