What you don’t know about… Websites 👨🏻‍💻

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“Everybody who comes to a website has a task.” Wise words from Jason Wade, founder of Sitetrustee, offering website management. A business website isn’t for leisurely browsing. Business websites are designed to help people accomplish something. It is your job to make that accomplishment easy.  What is a website about  Every website is about that…

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What you don’t know about… Marketing 🧮 

Marketing can feel like a guessing game, a mixture of magic and luck. But that feeling is wrong.  When done right, marketing is highly planned and equally measurable.  Marketing is data To learn more I spoke to Marc Apple, founder of the digital marketing agency Forward Push.  Marketing is all about tracking data. But which…

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What you don’t know about… Advertising 📺

Advertising… that sounds big, right? Superbowl ads, Billboards, Times Square… In other words: big budgets and big business.  Not really: advertising is for every business, big and small.  To understand more about this often-elusive topic, I spoke with Matt Spett of Rebel Fox, an advertising agency present in Atlanta and Pittsburgh. Communication Matt explains that…

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The best way to make your employees happy (5/5) 🙌

Has it been a long week? Did last week’s cliffhanger leave you in an agony of suspense? Well, the wait is over.  Today let’s cover the second part of your employee meeting.  Annual Plan communication You’ve got everyone together to roll out your annual plan. But the whole point is that they are part of…

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How to write goals that matter… and that work (3/5) 👆

Last week you worked on the three questions you have to answer to write proper annual goals.  But our work here is not done yet.  Answering the questions is half the exercise. Now we have to structure those answers so they become more than ideas and hopes. They have to make a plan.  Goals that…

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3 simple questions to write your best annual goals (2/5) ☝️

What if I told you 90% of senior executives don’t reach their strategic goals annually? That’s what research from The Economist Intelligence Unit has shown.  They say it’s because of flawed implementation. But it’s hard to do good work on a goal if the goal is wrong to begin with.  Much too often I see…

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Why you want to write an annual plan 👉 (1/5)

You want to start work in January knowing what your business will look like in December. And you want everybody who works for you and with you to know it too.  It’s easier to plan your actions and strategies if you know where you want to go. Annual planning is a thought process. It involves…

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