Posts Tagged ‘business process’
Why PR Loves a Happy Home: Strong Branding and Culture (8/8) 🔊
A strong brand, a great culture, wonderful people, and offering true value are all vital. And so is telling the world. Especially now that you have so much to share. Enter messaging. And to learn more about that, I spoke to the founder of SowGrow PR, the always insightful Stephanie Richards. What messaging is Where…
Read MoreHow to write goals that matter… and that work (3/5) 👆
Last week you worked on the three questions you have to answer to write proper annual goals. But our work here is not done yet. Answering the questions is half the exercise. Now we have to structure those answers so they become more than ideas and hopes. They have to make a plan. Goals that…
Read MoreWhy you want to write an annual plan 👉 (1/5)
You want to start work in January knowing what your business will look like in December. And you want everybody who works for you and with you to know it too. It’s easier to plan your actions and strategies if you know where you want to go. Annual planning is a thought process. It involves…
Read MoreThe fun factor: how to build your customer experience 🥳(5/5)
Benefits aren’t everything: complete your offering with a great customer experience. I am obliged to eat every single day. Since it is something I must do, I am determined to have fun doing it. Once your clients are convinced by your benefits, they still have to work with you on it all. Make sure they…
Read MoreThe magic happens inside the box: innovate to grow your business 🔄(6/6)
Innovation. The magic, as we have seen, happens inside the box. Innovation works best when it uses tools already available, allowing adaptation and evolution over time. Just like Shakespeare changed existing words to create new ones, let your business change existing ideas to create new success. Innovation is internal Your employees are your greatest innovation…
Read MoreSome surprises are bad 😥: why your clients want you to be predictable (3/6)
It’s like that restaurant with great food and bad service. Providing great service isn’t enough. You have to offer it every time, and it has to be the same every time. If your clients never know what to expect when they call you, they will stop calling you. Have a plan Customer experience is part…
Read MoreHow to always give clients what they want
It’s not you: it’s them. Everything your business does is about your clients. And nothing your business does matters if it isn’t what your clients want. In the words of the great Peter Drucker, the sole purpose of a business is to: “create and keep a customer“. You might have a great product, be a…
Read MoreOperational efficiency: an essential to grow your business
Business growth is what we’re talking about, but to achieve growth, you must scale your business. Growing your business means adding parts. More clients, more employees, more desks, more anything. Scaling your business means that your revenue increases, but your resources stay about the same. For more on that see my post Why scaling is…
Read More3 must-know essentials to grow your business
You want to grow your business. Why else would you be in business if not for some type of growth? After all, growth brings you more than just revenue. It is also about new opportunities, new clients, additional products or services, stronger bargaining power, better talent, and especially: increased value for a future exit. Growth,…
Read MoreOperations: part 1 of the 2 sides of business
Because I like numbers, or because I like lists, or maybe because it was lunchtime and I was hungry, I recently came across this 2020 article about the two sides of business. (The PB&J image showed up first). Mainly I like business to be simple. A two-sided object is pretty simple. What are operations I…
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