Posts Tagged ‘company culture’
The People Equation: Branding + Hiring = Formula for Double Success (6/8)🤩
Have you noticed a common theme throughout these branding posts? It keeps coming up even if not explicitly. What am I talking about? People. It’s always all about people. How people in your company behave. How people in your company work. People and branding are tightly intertwined. Branding or hiring, which comes first? A strong…
Read MoreIt’s much more than a logo: Branding ABCs (or act, be, see) (4/8) 🎨
We have talked about your competitive positioning and how important that is to your brand. We have talked about your company culture and how important that is to your brand. It’s time to talk about “brand”: what is branding, after all? To answer that question, I would like to thank the wonderful Kriston Sellier, founder…
Read MoreBranding from Within: The Reasons of Mission and Values(3/8) 🎇
We all agree that your business has a brand. And we all agree that your brand must reflect your culture. So… what is your culture? It is not enough to say “good”, “bad”, “friendly”, or “serious”. If you want your brand to be a true reflection of your culture, you have to define it clearly. …
Read MoreCompetitive positioning: the formula to control the things you can’t control (2/8) 🕹️
There are a lot of people out there. And a lot of businesses. And a lot of businesses say they offer what you offer. And you can’t control any of it. It’s up to you to make your business stand out among all these other competitors. That’s why you want a solid brand. Your position…
Read MoreAn inseparable connection: there is no brand without culture (1/8) 🌟
Branding is important. Company culture is important. But what is most important is the relationship between branding and company culture. What is that relationship? They have to be consistent. They have to work well together. Each one proves that the other is true. What is a brand A brand is not just a logo or…
Read MoreThe best way to make your employees happy (5/5) 🙌
Has it been a long week? Did last week’s cliffhanger leave you in an agony of suspense? Well, the wait is over. Today let’s cover the second part of your employee meeting. Annual Plan communication You’ve got everyone together to roll out your annual plan. But the whole point is that they are part of…
Read MoreAre you building a culture of innovation in the workplace? 🔣(4/6)
I want all my clients to be great managers. All my clients want to be great managers. And that means that they know the difference between managing and micromanaging. In short: It’s not about being hands-off, but rather finding that sweet spot where your team feels supported, yet challenged to push the boundaries. The boundaries…
Read MoreWinning over investors: how to prove you are the best person to run your business 🙂 (6/6)
The last section Forbes wants you to add to your investor presentation is the “who” section: the explanation of who is going to bring this great idea to fruition. And although it is at the end, this section can make or break your presentation. See, investors are investing in two things: And the real deal-breaker…
Read MoreThe easiest way to be better than the competition is to be different🦾 (1/4)
You will never be the only business offering what you offer. You will always have competition. Some of your competition will look and sound a lot like you. Some won’t. But they will exist and they will try to attract your clients. What should you do? Be better? But better than what? And according to…
Read MoreHire the right customer experience team 🥇 (5/6)
Every area of your business needs the right people in the right seats. And the right people for your customer experience team can make or break the business. When clients work with happy employees and when they feel taken care of, they will be happy to do, and continue doing, business with you. So far…
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