Speak Like a Pro: Turn Technical Jargon into Tangible Benefits 🛠️ (4/5)

Photo by Alice Achterhof on Unsplash

You can make a client’s life better, you can make a client’s business better, but don’t forget to also make their work better.  Use your technical skills to ease their day-to-day efforts. It’s how you solve problems they can’t solve themselves.  These are your technical benefits.  Technical benefits It’s all about how you’re different from…

Read More

A business plan starts with questions

We have talked about why a business plan is important, and even how to write one in ten minutes. Two ways Tuesday On Your Business is trying to make business planning effective and simple at the same time.  In response to this, many of you have correctly asked: what about the content that goes into…

Read More

Buying software is not a business goal

Photo by Alice Achterhof on Unsplash

When you want to build a table, you know it’s not enough to buy a hammer.  When you want to make pizza, you know it’s not enough to buy a pizza stone.  You know that buying the tools is not the same as creating the thing.  And yet so often, when people want to build…

Read More

You only need two things to meet your goals ✌️

Motivation and support.  When you have the motivation to do the thing, and the support to get it done, you have the perfect formula.  Motivation means willingness, but it is more than that. Motivation is also the excitement of doing the thing, it means looking forward to it and being a reliable party.  Support means…

Read More

The ten minute business plan

Let me start by pointing out that you will not write a “Business Plan” – big B big P – in ten minutes. Not something an investor or a bank would accept.  But you can write a preliminary business plan – small b small p – in ten minutes.  And that business plan will be…

Read More

The workflow checklist: make it work for you

Learn the Lessons

Knowing what to do is half the battle. The other half is doing it well.  Consider cooking a new recipe. You have to know what the ingredients are, how they should be prepped, and then each step in the cooking process and how to tell when it is time for the next ingredient. That takes…

Read More

Why you should have a website

Just start

I received my first garlic crusher in my later 30s. Garlic is a common ingredient in my cooking, but I could never purchase a unitasker gadget like a garlic crusher. Then I received one as a gift, proving that thoughtfulness is not about price, and not only do I crush garlic on the regular, I…

Read More

Which work should you delegate?

Delegation: it’s a chore.  Don’t you sometimes wish you could delegate the task of delegating? After all, it takes just as much time to have to explain something as it does to do it yourself.  Here’s a trick to make delegation easier and last longer: Don’t delegate tasks: delegate responsibility.  Start by deciding what you…

Read More