Posts Tagged ‘customer experience’
Managing Customer Expectations: A Roadmap to Success. (The Worksheet)
You’re stuck in traffic, inching forward without any idea why. The wait feels endless and frustrating. What on earth is all this for? Then you see it: construction up ahead. Well, now it all makes sense. Now put this in a business context: you are the construction and your client is stuck in line. But…
Read MoreStreamlined Customization: Exceptional Customer Experiences. (The Worksheet)
We talked about making the customer experience easy for customers. But what about making it easy for our employees? Employees should be able to get through the process easily. That saves them energy and time for what truly matters: customization, problem-solving, and creating a memorable experience. Making it easy Make sure your employees are well-trained…
Read MoreConsistency Drives Customer Satisfaction: Service And Loyalty (The Worksheet)
You’re at a concert, eagerly awaiting your favorite band to take the stage. You know every word to every song, yet you still feel a sense of excitement and anticipation. Why? Because even though the experience is familiar, it’s still incredibly satisfying to hear it again. The same is true in customer experience. What customers…
Read MoreIs Your Next Client Meeting a Waste of Time? (The Worksheet)
Your time is precious. You don’t like it when another person or business wastes your time. And your clients don’t like when you waste their time. Client time There’s only so much time you can spend with your clients. No matter how complicated or involved the work you’re doing, they also have their own jobs…
Read MoreBeyond Bots: Exceptional Customer Service in the Age of Automation. (The Worksheet)
Customers like automation. They get a service that is And they are happy. Most of the time. Customer service Some things have to be done by humans. And human customer service should always be better than a machine option. The people in your business represent your brand, and they are your chance to shine. Make…
Read MoreKeep Your Clients in the Loop: A Communication Toolkit. (The Worksheet)
Olaf: Who’s the funky-looking donkey over there? Anna: That’s Sven. Olaf: Uh-huh, and who’s the reindeer? Anna: Sven. [source] Don’t end up calling your clients by their pets’ names. Communicate clearly to avoid misunderstandings. Especially when it comes to change. Let them know what Let your clients know if your business is changing. And let…
Read MoreDon’t Be Perfect: Be Valuable. (The Worksheet)
Every Tuesday, Tuesday On Your Business gives you ways to spend thirty minutes working on your business instead of in it. Step away from the day-to-day tasks of your work and spend time planning for the future, solving problems, and innovating. Starting today, I’m adding a weekly exercise to these posts and emails. For those…
Read MoreIt’s Time To Deliver: the Official Meeting of Brand and Value (7/8)🎁
All of the best branding, values, and employees, will eventually come together in your final product. What you do for the client. How you improve your client’s life. You explain all that in your value proposition. If your brand is the promise you make, your value proposition is the product you offer. Value proposition Value…
Read MoreAn inseparable connection: there is no brand without culture (1/8) 🌟
Branding is important. Company culture is important. But what is most important is the relationship between branding and company culture. What is that relationship? They have to be consistent. They have to work well together. Each one proves that the other is true. What is a brand A brand is not just a logo or…
Read MoreThe fun factor: how to build your customer experience 🥳(5/5)
Benefits aren’t everything: complete your offering with a great customer experience. I am obliged to eat every single day. Since it is something I must do, I am determined to have fun doing it. Once your clients are convinced by your benefits, they still have to work with you on it all. Make sure they…
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