Posts Tagged ‘customer context’
What you don’t know about… Online Presence 🖥️
Pretend you own a store. And your business runs from that store. After you get a space, you put your name on the door, and then you go work from home. It seems like a huge waste of resources, right? If you’re not actively managing your online presence, you’re doing just that. I learned this…
Read MoreSpeak Like a Pro: Turn Technical Jargon into Tangible Benefits 🛠️ (4/5)
You can make a client’s life better, you can make a client’s business better, but don’t forget to also make their work better. Use your technical skills to ease their day-to-day efforts. It’s how you solve problems they can’t solve themselves. These are your technical benefits. Technical benefits It’s all about how you’re different from…
Read MoreGive the people what they want: the power of personal benefits 🎁 (2/5)
Humans are rational beings. But not too much. Around 95% of our buying decisions happen in the subconscious mind, not the conscious, logical mind, according to Harvard professor Gerald Zaltman. There is a scientific reason: our subconscious mind can process volumes more data than our conscious mind, so while we think we are considering 3-4…
Read MoreWhy it’s all about the benefits: features work, benefits sell ❗️(1/5)
Nobody has ever bought a Coca-Cola because it is carbonated, dark, sweet, liquid, made from a mix of flavors, has a red and white logo, or is sold in over 200 countries. People buy Coca-Cola because it is refreshing, tasty, and has a popular or nostalgic appeal. People buy Coca-Cola because of its benefits. And…
Read More5 Easy Peasy Ways to Let Your Clients Teach You Something New ↔️ (3/6)
There is another important way to keep your business innovative. It is a single, simple thing to keep in mind. And it is not about you at all. It is: always be looking for ways to make your clients’ lives easier. Simple, yes, but not always easy. Here are a few tricks you can use…
Read MorePut the client first when you talk about your business 🥇 (2/6)
Now that you’ve got an enticing mission statement, it’s time to talk about clients. Who are you serving on this great adventure? Explain the problem your clients have, and explain how you solve it. If you were a dentist If I have a toothache I go to the dentist. I have no idea what I…
Read MoreSuddenly, your clients change their mind 🤷🏻♀️ (4/4)
Sometimes, your competition is your clients themselves. And how they make decisions. Because, of course, they can change their mind completely and not buy from you OR your competitors. Replacements Your client’s life keeps happening around and beside and before and after their need for you. In other words: you are not the only thing…
Read MoreThe curse of too many options pushes your clients away 🫣 (3/4)
Your clients are not just choosing between you and that one competitor. They are not just choosing between you and all your direct competitors either. Your clients have options. All sorts of options. Too many options. And it can be hard for them to decide how to spend their money. Being good is not enough…
Read MoreEmpathy: how to use it when talking to clients 🤝 (4/6)
Understanding your clients is the first part. Having a consistent process for serving your clients is essential. Now you have to tell your clients about it. Client communication is more than product messages and website text. It happens every time you speak to, email, or text them. It is in every sentence you share. Here…
Read MoreSome surprises are bad 😥: why your clients want you to be predictable (3/6)
It’s like that restaurant with great food and bad service. Providing great service isn’t enough. You have to offer it every time, and it has to be the same every time. If your clients never know what to expect when they call you, they will stop calling you. Have a plan Customer experience is part…
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