Laser Focus, Bigger Profits: The Power of Niche. (The Worksheet)

Unique Value Proposition

Every small business needs management consulting.  But not every small business is a good fit for my management consulting. Much like not every animal with four legs is a cat.  Many small businesses worry about being too specific – too niche – in their market, for fear of losing business to competitors.  To quote the…

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Suddenly, your clients change their mind 🤷🏻‍♀️  (4/4)

Sometimes, your competition is your clients themselves.  And how they make decisions.  Because, of course, they can change their mind completely and not buy from you OR your competitors.  Replacements Your client’s life keeps happening around and beside and before and after their need for you.  In other words: you are not the only thing…

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The curse of too many options pushes your clients away 🫣 (3/4)

Your clients are not just choosing between you and that one competitor.  They are not just choosing between you and all your direct competitors either.  Your clients have options. All sorts of options. Too many options.  And it can be hard for them to decide how to spend their money.  Being good is not enough…

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How are you not like the business exactly like you 🔁 (2/4)

Unique Value Proposition

No two businesses are the same. People who offer the same product or service as you aren’t exactly like you.  With last week’s post, you defined your business in various ways.  Now it’s time to take that to market and see how it works alongside other businesses that do what you do.  Who are your…

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