Loyal Customers
Find out what your clients fear
All of your clients want something. All of your clients need something too. And all of your clients also fear something. They may talk about it, ignore it, or not even have thought about it yet. Still, they know that every decision they make involves some risk. What are the risks Every decision carries risk. …
Read MoreAre you making your brand work for you?
What’s in a brand? More specifically: what is a brand? The varied definitions you will find always describe how people know and recognize a company. Whether it is a logo, a slogan, or a design, the visual brand is a symbolic representation of your company. But humans are complex beings, and to every symbol, we…
Read MoreWhen will your next competitor arrive?
The way other companies compete with you isn’t always about you. We have already considered replacement competitors, generic competitors, and budget competitors. What about your direct competitors? And in particular: the new ones that will show up just around the corner? How difficult is it to start your company? Barriers to entry What does the…
Read MoreNew website pages
Have you noticed the new pages on this website? Time for a new journey through RGBrizi.com Solutions What is the solution you are after right now? Happy employees, loyal customers, or achieving business goals? For each page see the service options: Consulting Training Online Courses Services Want to find out more about my service offerings?…
Read MoreWhich piece of the pie are you?
Your client’s desire to buy from you hopefully knows no bounds. But the thing that does have limits is budget. Your clients can make more money, or move money around, but there is only a finite and specific amount of it available at any one time. It is a set pie. Which piece of that…
Read MoreSome people choose the generic option
Let’s be honest with one another: we all want to be the “premium” offer. When we think of why people buy from us, we are hoping they won’t say “this is the cheap, generic option”. But then, some buyers do want to buy the generic offer. What is the difference between our offer and the…
Read MoreHow will your clients replace you?
Not all competitors are direct competitors. You are not only competing against people whose business cards have the same words as yours does. Your clients could also find a whole new option or direction that eliminates their need to hire you at all. Understand how you can be replaced. Replacement competition There are various ways…
Read MoreHow competitive are your competitors?
Two sentences that will grind your business to a halt: “Anyone is a good client” And “I have no competitors” Let me assure you that taking this approach will slow down your business growth rather than drive it. You should consider it good news to hear that neither statement is true. Welcome competition In my…
Read MoreHow to describe the technical benefits of your service
Your clients want to know what’s in it for them when they buy from you. They want to know the benefits of using your service. Note the plural use of the word: there are always multiple benefits and as a business owner or leader, you must know what they are. Last time (link above) we…
Read MoreThe jargon you don’t know you are using: how to find & replace it 🗣️
What jargon is jargon? When does a word go from being simply a word to being almost nonsensical? What is the tipping point from “I’m talking” to “I have stopped making much sense”? I feel so strongly about the (mis)use of jargon that I have a whole series of jargon-related posts on this website. My…
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