My work is about discovery.
At university I studied classics, because by learning what came before I could learn what to do now. Analysis is even more intriguing with dead languages, as we were constantly challenged to consider different interpretations of the texts we were reading. And thus, to question everything, asking Why, How, and What if.
I do the same for clients today.
You don’t invent purpose, values, sales process, etc.
You discover it. By understanding yourself, your employees, your clients, and your environment.