Streamlined Customization: Exceptional Customer Experiences. (The Worksheet)

We talked about making the customer experience easy for customers.  But what about making it easy for our employees?  Employees should be able to get through the process easily.  That saves them energy and time for what truly matters: customization, problem-solving, and creating a memorable experience. Making it easy Make sure your employees are well-trained…

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Feed The Soil, Not The Plant: Client Version. (The Worksheet)

Having a great place to buy makes people want to buy from there.  It is not just your employees who thrive in a good environment.  Your clients do too.  There will always be another version of you: another law firm, another restaurant, another hair stylist, another marketing agency, another everything.  It’s three things: value, quality,…

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It’s Time To Deliver: the Official Meeting of Brand and Value (7/8)🎁

All of the best branding, values, and employees, will eventually come together in your final product.  What you do for the client.  How you improve your client’s life.  You explain all that in your value proposition. If your brand is the promise you make, your value proposition is the product you offer.  Value proposition Value…

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The fun factor: how to build your customer experience 🥳(5/5)

Benefits aren’t everything: complete your offering with a great customer experience.  I am obliged to eat every single day. Since it is something I must do, I am determined to have fun doing it.  Once your clients are convinced by your benefits, they still have to work with you on it all. Make sure they…

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Speak Like a Pro: Turn Technical Jargon into Tangible Benefits 🛠️ (4/5)

Photo by Alice Achterhof on Unsplash

You can make a client’s life better, you can make a client’s business better, but don’t forget to also make their work better.  Use your technical skills to ease their day-to-day efforts. It’s how you solve problems they can’t solve themselves.  These are your technical benefits.  Technical benefits It’s all about how you’re different from…

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Are you building a culture of innovation in the workplace? 🔣(4/6)

I want all my clients to be great managers. All my clients want to be great managers. And that means that they know the difference between managing and micromanaging. In short: It’s not about being hands-off, but rather finding that sweet spot where your team feels supported, yet challenged to push the boundaries. The boundaries…

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